Job Summary:
We are seeking a Junior Google & Meta Ads Specialist to develop, implement, track, and
optimize our digital advertising campaigns across Google Ads and Meta (Facebook &
Instagram) platforms. The ideal candidate will have 1-2 years of hands-on experience, a
data-driven mindset, and a keen interest in the real money gaming sector.
Key Responsibilities:
● Assist in planning, creating, setting up, and managing paid advertising
campaigns on Google Ads (Search, Display, Video) and Meta Ads Manager.
● Conduct keyword research and audience targeting to optimize ad performance
and reach the desired demographics.
● Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS,
conversion rates) and generate regular reports.
● Perform A/B testing of ad creatives, copy, landing pages, and targeting to
improve campaign effectiveness and conversion rates.
● Manage campaign budgets effectively to maximize return on ad spend (ROAS).
● Collaborate with the marketing and creative teams to develop compelling ad
copy and visuals.
● Stay updated with the latest trends, best practices, and platform updates in
digital advertising and the real money gaming industry.
● Ensure all campaigns comply with advertising policies of Google, Meta, and
regulations pertaining to real money gaming.
● Track and report campaign performance using tools like Google Ads Manager,
Meta Business Suite, and Google Analytics (GA4).
Requirements and Qualifications:
● Bachelor’s degree in Marketing, Business, or a related field is preferred.
● 1-2 years of proven experience in managing Google Ads and Meta Ads
campaigns.
● Basic to strong knowledge of performance marketing, keyword targeting, ad
bidding strategies, audience segmentation, and retargeting techniques.
● Experience with Google Analytics (GA4) for traffic and conversion insights, and
UTM tracking
● Analytical mindset with the ability to interpret data, identify trends, and make
data-driven optimization decisions
● Understanding of key marketing metrics like CTR, CPC, ROAS, and conversion
rates
● Familiarity with A/B testing methodologies
● Strong attention to detail and organizational skills
● Excellent communication and teamwork skills
● Willingness to learn and adapt in a fast-paced environment
● Preferred: Google Ads certification or Meta Blueprint certification
● Preferred: Experience or strong interest in the real money gaming industry.
Interested candidates must share their resume on shruti.sharma@gamespro.in
Calling no- 8076 310 357