E commerce marketing executive

E-commerce Strategist & Marketing Lead

About York Cellulose Private Limited

York Cellulose is one of India’s fastest-growing manufacturers of premium tissue and hygiene products

under the brand Feathers. With our in-house production capabilities and strong distribution network, we

serve retail and institutional clients including hotels, QSRs, cafés, and modern trade.

Our Product Categories:

• Tissue Napkins (1ply/2ply/Printed)

• Kitchen Towels (Paper & Reusable variants)

• Toilet Rolls (Regular, Premium, Commercial)

• Facial Tissues & Pop-up Boxes

• Food Wrapping Paper & Cling Film

We supply pan-India across online marketplaces, quick commerce platforms, and B2B/hospitality channels.

About the Role

We are hiring a senior E-commerce Strategist & Marketing Lead with a minimum of 5 years of experience

in scaling brands—preferably from inception or early growth stages. The ideal candidate understands

Amazon Vendor Central (VC), PO Models, Amazon Now, Flipkart Minutes, Blinkit, Swiggy Instamart, and

Jiomart ecosystems. This role carries high ownership across marketplace growth, brand strategy, catalog

excellence, P&L; management, and negotiations.

Team Structure: This is an individual contributor role initially, with the opportunity to build and lead a team

as the function expands. You will also have the support of external teams and agencies for creative, catalog,

and performance marketing execution.

1. Strategy & Revenue Leadership

• Develop and execute e-commerce & quick-commerce strategies to drive revenue and market share.

• Own monthly and quarterly sales planning, forecasting, and target achievement.

• Develop launch plans for new SKUs including pricing, positioning, and content strategy.

• Improve search ranking, visibility, and conversion using structured growth levers and analytics.

2. Catalog, Content & Marketing Excellence

• Oversee listings—SEO titles, bullets, images, A+ content, brand storytelling.

• Coordinate with internal/external teams for creative assets and video content.

• Lead AMS strategy; manage Meta & Google ads with agency support.

• Manage influencers and campaign-driven visibility initiatives.

3. Operations, Inventory & Fulfilment

• Plan and execute promotional calendars including Prime Day, BBD, festive and payday cycles.

• Manage inventory flow, DOH, FC allocation, and replenishment cycles for quick commerce.

• Optimize fulfilment models including VC, Seller Flex, regional FCs and fast-lane listings.

4. Finance, P&L; & Negotiation

• Own marketplace P&L; including pricing, contributions, budgets, and margin decisions.

• Negotiate terms, visibility placements, PO structures, and marketing support with category teams.

• Track SKU-level profitability and conduct corrective actions to protect and grow margins.

• Maintain strong relationships with marketplace partners to drive category opportunities.

5. Systems, SOPs & Automation

• Build SOPs for catalog workflows, pricing, advertising, and reporting.

• Develop structured dashboards for weekly and monthly performance reviews.

• Identify automation opportunities for repetitive tasks in catalog, ads, or reporting.

Who Should Apply

• Minimum 5+ years of experience in e-commerce, marketplace management or D2C roles.

• Strong experience with Amazon Vendor Central & PO model is mandatory.

• Exposure to quick-commerce platforms (Blinkit/Instamart/Minutes) preferred.

• Proven experience in scaling brands from inception or early-growth stages.

• Highly analytical, data-driven, strong negotiation and execution skills.

• Comfortable managing P&L;, pricing, and financial decisions related to marketplaces.

Why Join Us

• Lead e-commerce growth for a rapidly expanding FMCG brand.

• High autonomy with direct leadership access for fast decision-making.

• Opportunity to build systems, processes, and eventually a team from scratch.

• Dynamic, entrepreneurial environment with high visibility and ownership.

• It is a Full Time Digital Marketing job for candidates with 3 - 6 years of experience.

More about this E commerce marketing executive job

1. What is the eligibility criteria to apply for this E commerce marketing executive job?
   Ans: The candidate should be Post Graduate and above and above with 3 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹35000 - ₹40000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this E commerce marketing executive job?
   Ans: This E commerce marketing executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this E commerce marketing executive job?
   Ans: No, there is no fee applicable for applying this E commerce marketing executive job and during the employment with the company, i.e., York Cellulose.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this E commerce marketing executive role?
   Ans: There is an immediate opening of 1 E commerce marketing executive at York Cellulose
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Digital Marketing job.
8. What are the timings of this E commerce marketing executive job?
   Ans: This E commerce marketing executive job has Day Shift.