Digital marketing manager

We’re Hiring: Senior Performance Marketer

High-Ticket Lead Generation | Restaurant Franchise & F&B Investments

📍 Location: Delhi (On-site Preferred | Hybrid Possible)

💼 Industry: Restaurant Franchise | F&B Investments | Business Acquisitions

💰 Compensation: Competitive Fixed + Performance-Linked Incentives

About The Role

We operate in the premium restaurant franchise and investment space, working on transactions ranging from ₹1 Crore to multiple Crores.

We are seeking an experienced and revenue-focused Senior Performance Marketer who can build, manage, and scale high-performing paid acquisition systems that generate qualified franchise and investor leads.

This is a strategic role with direct impact on revenue growth.

Key Responsibilities

• Plan, execute, and scale paid campaigns across Meta (Facebook & Instagram) and Google Ads

• Manage and optimize substantial monthly ad budgets with defined ROI targets

• Build structured lead funnels (Ad → Landing Page → CRM → Sales Coordination)

• Drive improvements in CPL, ROAS, conversion rate, and cost per qualified lead

• Implement audience segmentation and retargeting strategies

• Develop structured creative testing frameworks

• Set up and manage tracking systems (Meta Pixel, GA4, GTM)

• Collaborate closely with the sales team to improve lead quality and conversion feedback loops

• Present weekly performance reports with data-backed insights and scaling plans

Creative & Content Capability (Preferred)

While this is a performance-first role, we value candidates who understand creative execution and its impact on results.

Preferred skills include:

• Basic video editing for ad creatives (Reels, short-form ads)

• Understanding of performance-driven hooks and retention strategy

• Ability to create or guide static and motion creatives

• Familiarity with tools such as Premiere Pro, CapCut, After Effects, or Canva

You are not required to be a full-time designer, but you should understand how creative strategy influences CPL and conversions.

Ideal Candidate Profile

✔ 3–6 years of hands-on performance marketing experience

✔ Experience managing ₹20L+ monthly budgets (preferred)

✔ Exposure to high-ticket lead generation (Real Estate, Franchise, Luxury, B2B preferred)

✔ Strong analytical and decision-making skills

✔ Ownership mindset with a revenue-focused approach

✔ Comfortable working with landing pages, funnels, and CRM systems

Candidates should be able to clearly articulate past results, including CPL benchmarks, scaling strategies, and improvements in lead quality and CPA.

What We Offer

• Opportunity to manage significant ad budgets

• Direct exposure to premium investment and franchise transactions

• High ownership and autonomy

• Fast-track growth in a rapidly expanding organization

• Performance-based incentives aligned with measurable results

How To Apply

Please share:

• Updated Resume

• Campaign performance metrics (CPL / ROAS details preferred)

• Relevant case studies (if available)

📧 work.restaurantfranchisee@gmail.com

• It is a Full Time Digital Marketing job for candidates with 3 - 6+ years Experience.