Digital Marketing Executive
Responsibilities
1. Formulation of strategies to build a lasting digital connection with consumers
2. Planning and monitoring the ongoing company presence on social media
3. Launching optimized online advertisements to increase company and brand awareness
Role Description
Content Creation: creating content for various digital channels such as social media, blogs, email campaigns, and website copywriting. This may involve writing, editing, or sourcing multimedia content like images and videos.
Social Media Management: manage social media platforms by scheduling posts, monitoring engagement, and analyzing performance metrics and also contribute ideas for social media campaigns to increase followers and engagement.
Search Engine Optimization (SEO): implement SEO techniques to improve website visibility on search engine results pages which includes keyword research, on-page optimization, and link building activities.
Email Marketing: Support the creation and execution of email marketing campaigns, including drafting email content, designing templates, and analyzing campaign performance metrics.
Analytics and Reporting: tracking and analyzing digital marketing metrics using tools like Google Analytics or social media analytics platforms. Generate reports on key performance indicators to identify trends and areas for improvement.
Market Research: Conduct research on industry trends, competitor strategies, and target audience preferences to inform digital marketing strategies and campaigns.
Digital Advertising: Gain exposure to digital advertising platforms like Google Ads, Face book Ads, or LinkedIn Ads by assisting in campaign setup, monitoring ad performance, and optimizing targeting parameters.
Collaboration: Work closely with other team members, including graphic designers, content creators, and marketing managers, to coordinate digital marketing initiatives and ensure consistency across channels.