We are seeking a results-driven Email Marketing Executive with hands-on experience in lead generation through email campaigns, particularly targeting clients in the USA and Canada. The ideal candidate should have experience managing email lists of 400+ contacts, be skilled in using email marketing tools (like Mailchimp, Sendinblue, or Lemlist), and possess strong knowledge in data extraction tools to build and enrich prospect databases. The primary goal is to generate qualified leads for website development and design services.
Key Responsibilities:
Design and execute targeted B2B email campaigns focused on lead generation for website development and design.
Manage and grow email databases (400+ active email IDs) segmented by industry, location, and other criteria.
Use email marketing tools (e.g., Mailchimp, Lemlist, Klaviyo, GMass, Woodpecker, etc.) to run automated drip campaigns and track performance.
Extract and validate B2B data using tools like Apollo.io, ZoomInfo, Skrapp, Hunter.io, Lusha, Snov.io, etc.
Personalize outreach to improve open rates and conversion.
Analyze performance metrics (open rate, click-through rate, bounce rate, etc.) and continuously optimize campaigns.
Use LinkedIn, cold emailing, and prospecting tools to reach decision-makers (CEOs, Marketing Heads, Founders, etc.).
Maintain CRM records and pipeline management using tools like HubSpot, Zoho CRM, or Pipedrive.
Research market trends and identify new opportunities in the US and Canadian markets.