💼 Role Overview:
We are seeking a results-driven Digital Marketing Executive who can take charge of our Meta (Facebook & Instagram) ad campaigns, manage our digital brand presence, and generate high-quality leads for our men's wellness product range.
Plan, execute & optimize Meta Ads (Facebook/Instagram) with a focus on lead generation and ROI.
Create & manage audience targeting, ad creatives, and A/B testing strategies.
Maintain and update digital profiles on platforms like Facebook, Instagram, and Google Business.
Collaborate with the creative team for content ideas aligned with the brand.
Track ad performance, generate weekly/monthly reports, and refine strategies accordingly.
Identify new digital opportunities to boost reach, engagement, and conversion.
Maintain a strong understanding of the men's wellness and Ayurvedic market trends.
Proven experience in Meta Ads management and performance marketing.
Strong understanding of digital metrics: CTR, CPL, ROAS, etc.
Experience with tools like Meta Business Manager, Google Analytics, and basic Canva/Photoshop.
Excellent communication & analytical skills.
Self-driven with a growth mindset.
Experience in health/wellness or Ayurveda industry.
Knowledge of landing page optimization and basic funnel strategies.