Marketing Manager

We are seeking a Senior Marketing Manager with strong product knowledge and proven expertise in leading end-to-end marketing strategies. In this role, you will be responsible for driving brand awareness, customer acquisition, and retention through integrated campaigns while closely collaborating with product teams to align marketing initiatives with product roadmaps.

The ideal candidate is both strategic and hands-on—skilled in understanding consumer needs, positioning products effectively in competitive markets, and delivering measurable results across multiple channels.

Key Responsibilities

Develop and execute marketing strategies and campaigns that align with product launches, enhancements, and brand goals.

Partner with product management teams to deeply understand product features, positioning, and target audiences.

Craft compelling product messaging, value propositions, and go-to-market strategies.

Lead multi-channel marketing initiatives including digital, social media, content marketing, performance marketing, PR, and events.

Define, track, and optimize KPIs such as lead generation, conversion, customer engagement, and retention.

Manage budget planning, forecasting, and ROI analysis for marketing activities.

Guide and mentor junior marketing team members to foster a high-performance culture.

Collaborate with sales and customer success teams to ensure consistent product positioning and messaging across all touchpoints.

Stay updated on market trends, competitor activities, and customer insights to identify new opportunities.

Leverage AI-driven marketing tools (for personalization, customer segmentation, and campaign automation) to optimize performance.

Requirements

6+ years of experience in marketing management, with at least 2 years in a senior or lead role.

Strong understanding of product lifecycle management and go-to-market execution.

Proven track record of delivering successful product marketing campaigns in B2C or B2B environments.

Excellent knowledge of digital marketing channels, analytics, and automation tools.

Strong analytical skills with experience using Google Analytics, HubSpot, Salesforce, or similar platforms.

Exceptional communication, presentation, and stakeholder management skills.

Bachelor’s or Master’s degree in Marketing, Business, or related field.

• It is a Full Time Marketing job for candidates with 3 - 6 years of experience.

More about this Marketing Manager job

1. What is the eligibility criteria to apply for this Marketing Manager job?
   Ans: The candidate should be Post Graduate and above and above with 3 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹30000 - ₹40000 per month that depends on your interview. It's a Full Time job in Madurai.
3. How many working days are there for this Marketing Manager job?
   Ans: This Marketing Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Manager job?
   Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., ABHIS OVERSEAS EDUCAMPUS PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Manager role?
   Ans: There is an immediate opening of 65 Marketing Manager at ABHIS OVERSEAS EDUCAMPUS PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Marketing job.
8. What are the timings of this Marketing Manager job?
   Ans: This Marketing Manager job has 09:00 सुबह - 06:00 शाम timing.