Digital Marketing Executive

Location: Aminjikarai, Chennai
Salary: 12000-20000/PM
Notice Period: Immediate to 15 Days

Key Responsibilities

·         Campaign Development: Planning, executing, and overseeing digital marketing campaigns across various platforms like websites, social media, and email. 

·         Content Creation: Developing engaging and informative content, including written articles, graphic design, and social media posts, to connect with the target audience. 

·         SEO & SEM: Implementing search engine optimization (SEO) strategies to improve search engine rankings and managing pay-per-click (PPC) advertising campaigns to drive traffic. 

·         Social Media Management: Managing and growing the brand's presence on social media platforms, including creating posts and monitoring interactions. 

·         Email Marketing: Creating and sending email newsletters and promotional offers to current and potential customers. 

·         Data Analysis: Monitoring key performance indicators (KPIs) and using analytics tools to evaluate campaign performance, identify trends, and optimize strategies for better ROI. 

·         Brand Consistency: Ensuring that the brand's message is consistent and aligned across all digital channels and touchpoints. 

·         Collaboration: Working with other internal teams (e.g., design, sales, product) and external vendors to create effective campaigns and achieve business objectives. 

Common Skills

·         Technical Skills: Proficiency in analytics tools (e.g., Google Analytics), SEO tools, social media management platforms, and email marketing software. 

·         Analytical Skills: Strong ability to analyze data, interpret metrics, and use insights to make data-driven decisions. 

·         Creativity: Ability to develop compelling content and innovative strategies to capture audience attention. 

·         Communication Skills: Excellent written and verbal communication skills for content creation and team collaboration. 

• It is a Full Time Digital Marketing job for candidates with Freshers.