A sales executive is responsible for driving revenue by identifying new clients, building relationships with existing ones, and closing deals to meet sales targets. Key duties include prospecting, presenting products, negotiating contracts, and providing excellent customer service. They are also expected to manage accounts, stay updated on market trends, and collaborate with internal teams like marketing to achieve sales goals.
Core responsibilities
Client acquisition: Identify new sales opportunities through lead generation, cold calling, and networking.
Relationship management: Maintain and grow relationships with existing clients to encourage repeat business and identify upselling opportunities.
Sales process: Conduct market research to understand customer needs, prepare and deliver compelling presentations, and manage the sales process from initial contact to final sale.
Negotiation and closing: Negotiate contracts, pricing, and agreements to close deals and meet or exceed quotas.
Performance tracking: Maintain accurate records, track progress using CRM software, and generate regular performance reports.
Key skills and qualifications
Communication: Strong verbal and written communication skills are vital for client interaction and presentations.
Negotiation: The ability to negotiate contracts and terms effectively is a core part of the role.
Market knowledge: A solid understanding of the industry, market trends, and competitors is essential for identifying opportunities.
Relationship building: The ability to build and maintain strong, lasting relationships with clients is a must.
Education: While a bachelor's degree in a relevant field is often recommended, practical sales experience is also highly valued.
Daily activities
Contacting potential and existing customers via phone, email, or in person.
Meeting with clients to present products and services.
Attending trade shows, conferences, and meetings.
Working towards monthly or annual sales targets.
Collaborating with internal teams, such as marketing and customer support.