About role
A Digital Marketing Specialist is needed to join our team, responsible for developing, implementing, and managing marketing campaigns promoting our brand and products/services. The ideal candidate should have a strong understanding of current marketing tools and strategies and lead integrated digital campaigns from concept to execution.
What’ll you have do
Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
Design, build, and maintain our social media presence across all platforms (e.g., Facebook, LinkedIn, Instagram, Twitter).
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Manage and improve lead generation campaigns.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.