Needs-Based Selling – Understanding household or business internet needs (e.g. speed, usage, devices).
Product Knowledge (Broadband Plans) – In-depth understanding of broadband packages, pricing, speeds, data limits, and value-added services (e.g., streaming bundles, routers).
Territory Management – Knowing the service availability in specific geographic areas.
Upselling & Cross-Selling – Offering premium packages or bundling with TV/phone services.
Technical Explanation Ability – Explaining complex broadband technology (fiber vs. DSL, Mbps, latency) in simple terms.
Competitor Awareness – Understanding what other ISPs offer in the market.
Local Market Knowledge – Knowing infrastructure limitations, promotions, and typical customer needs in different areas.
Regulatory Awareness – Understanding basic telecom regulations or fair usage policies.