Sales Manager

Job Title

Sales Manager / Area Sales Manager – FMCG

Industry

FMCG (Edible Oil & Food Ingredients)

Product Portfolio

• Mustard Oil

• Wheat Products

• Fruit Powder (Food / Beverage / Nutraceutical grade)

Location

Noida (Head Office)
PAN India market responsibility

Reporting To

Head – Sales / Business Head

Job Summary

We are looking for an experienced and result-oriented Sales Manager / Area Sales Manager with strong expertise in FMCG distributor-based sales. The candidate will be responsible for building, managing, and expanding a PAN India distributor network, driving primary and secondary sales, and achieving revenue growth. Exposure to export markets will be an added advantage.

Key Responsibilities

Distributor & Channel Management

• Appoint, develop, and manage distributors across PAN India

• Ensure proper distributor coverage, stock availability, and ROI

• Drive distributor-led sales through wholesalers, retailers, and modern trade (where applicable)

• Monitor distributor performance and take corrective actions

Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets

• Drive primary and secondary sales consistently

• Develop and execute state-wise and region-wise sales plans

• Identify new markets and growth opportunities

Market Development

• Launch products in new territories

• Monitor market trends, competitor activity, and pricing

• Support branding, trade schemes, and promotional activities

• Ensure proper product placement and visibility

Team & Coordination

• Coordinate with internal teams (supply chain, finance, marketing)

• Guide and support sales officers / field executives (if any)

• Ensure timely collections and credit control

Export Sales (Additional Advantage)

• Identify export opportunities for mustard oil, wheat products, and fruit powder

• Assist in onboarding overseas distributors or buyers

• Coordinate with export documentation and compliance teams

Desired Candidate Profile

Experience

• 5–10+ years of experience in FMCG sales

• Strong background in distributor network management

• Experience in edible oil, food products, grains, or ingredients preferred

• Proven track record of PAN India sales handling

Skills & Competencies

• Strong distributor appointment and negotiation skills

• Market expansion and channel development expertise

• Target-driven and analytical mindset

• Excellent communication and relationship management skills

• Willingness to travel extensively

Education

• MBA / PGDM in Sales & Marketing preferred

• Graduate with relevant FMCG experience can also be considered

Key Performance Indicators (KPIs)

• Sales target achievement

• Distributor expansion and retention

• Market coverage and product penetration

• Collection efficiency

• Export leads / business generated (if applicable)

Why Join Us

• Opportunity to build a PAN India FMCG network

• Growing product portfolio in essential food categories

• Performance-linked growth and incentives

• Exposure to domestic and export markets

• It is a Full Time Sales / Business Development job for candidates with 5 - 6+ years Experience.