Data Analyst / Business Analyst Intern

ead Nurturing & Funnel Design

• Improve % of users who complete login/signup after app download

• Design and optimize onboarding journeys

• Create behavioural nudges (push notifications, in-app messaging, WhatsApp

triggers)

• Improve 7-day and 14-day activation rates

2. In-App Conversion Optimisation

• Improve micro course purchase conversion rates

• Identify and reduce drop-offs in checkout journey

• Design urgency-based triggers and promotional experiments

• Work closely with product & tech team to implement A/B tests

3. Funnel Analytics & Insights

• Track and report key metrics:

o Install to Signup %

o Signup to First Engagement %

o Engagement to Purchase %

o Checkout completion rate

o CAC per converted user

• Identify bottlenecks and recommend weekly improvements

• Create dashboards for leadership review

4. Experimentation & Growth Initiatives

• Run structured experiments to improve activation & conversion

• Test pricing, bundling, urgency hooks, limited unlock models

• Design conversion nudges for abandoned users

• Support referral and loyalty conversion loops inside app

Candidate Profile

We are looking for candidates who:

• Have 2–6 years of experience in growth, product marketing, D2C, EdTech or

startup ecosystem

• Have experience working on app funnels, SaaS funnels, or consumer

conversion journeys

• Have strong analytical skills and are comfortable working with data

• Have experience working cross-functionally with tech and product teams

• Are highly execution-driven and comfortable in a fast-moving environment

Preferred (Not Mandatory):

• Experience as a startup founder or co-founder

• Experience in scaling 0–1 products

• Experience in performance marketing or paid acquisition funnels

• Familiarity with analytics tools (Firebase, Mixpanel, GA, Netcore, etc.)

Ideal Personality Traits

• High ownership mindset

• Comfortable with accountability

• Strong problem-solving ability

• Fast decision-maker

• Growth-focused, not title-focused

• Able to thrive in performance-driven environments

Key KPIs (First 6 Months)

• Improve signup capture rate by 20–25%

• Improve micro course purchase conversion rate

• Reduce checkout drop-offs by at least 25%

• Improve revenue per app install

Compensation

• Competitive fixed salary (as per experience)

• It is a Full Time IT / Software / Data Analyst job for candidates with 2 - 6 years of experience.