Key Responsibilities
• Conceptualize and create engaging static, digital and motion-based creatives for both digital and offline marketing initiatives, including retail branding, in-store visibility materials, point-of-sale (POSM) collaterals, standees, danglers, kiosks, display units, event branding, and exhibition creatives.
• Ensure all retail and offline creative executions adhere to brand guidelines while maximizing visibility and consumer engagement.
• Coordinate with external vendors, printers, fabricators, and production agencies to ensure accurate execution of creative designs and timely delivery of marketing materials.
• Manage projects from concept development through final execution while meeting deadlines.
• Utilize AI-powered creative tools to support ideation, design enhancement, content generation, and workflow efficiency.
• Stay updated with the latest design trends, technologies, and AI advancements relevant to the creative industry.
Required Skills & Software Expertise
Design Software
• Adobe Photoshop
• Adobe Illustrator
• CorelDRAW
• Adobe InDesign (preferred)
Video Editing Software
• Adobe Premiere Pro
• Adobe After Effects
• Final Cut Pro (preferred)
• Basic knowledge of motion graphics and sound editing
Additional Requirements
• Working knowledge of AI-powered creative tools and platforms for design, image generation, video creation, content enhancement, and creative automation.
• Strong understanding of design principles, typography, layout, color theory, and visual communication.
Qualifications & Experience
• Bachelor's degree/Diploma in Graphic Design, Visual Arts, Multimedia, or a related field.
• 4–5 years of professional experience in graphic design and video editing.
• Strong portfolio showcasing creative design and video projects.
• Excellent attention to detail and creative problem-solving skills.
• Good verbal and written communication skills.
• Ability to multitask, prioritize projects, and work under tight deadlines.