Here is a clean and professional Job Description for PPC Executive with all your required details:
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## Job Description – PPC Executive
Salary: ₹35,000 – ₹40,000 per month
Experience Required: 3–5 years
Qualification: MBA or Certified Digital Marketing Course
Age Limit: Up to 35 years
### About the Role
We are looking for an experienced and data-driven PPC Executive to manage and optimize our paid marketing campaigns across Google, Meta, and other ad platforms. The ideal candidate should have strong analytical skills, hands-on experience with PPC tools, and the ability to deliver high ROI.
### Key Responsibilities
• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Manage campaign budgets, bids, and targeting to maximize ROI.
• Create, test, and optimize ad copies, creatives, and landing pages.
• Monitor daily performance metrics and ensure KPIs are met.
• Analyze data and prepare weekly/monthly performance reports.
• Implement A/B testing strategies for continuous improvement.
• Stay updated with industry trends and new advertising features.
• Coordinate with design, content, and digital teams for campaign alignment.
### Required Skills
• Strong knowledge of Google Ads, Meta Ads Manager & Analytics tools.
• Excellent understanding of CPC, CPA, ROAS, and other performance metrics.
• Hands-on experience with remarketing, display ads, and lead generation campaigns.
• Proficiency in Excel/Google Sheets for campaign reporting.
• Analytical mindset with problem-solving skills.
• Ability to work in a fast-paced environment.
### Preferred Qualities
• Strong communication and project management skills.
• Ability to meet deadlines and manage multiple campaigns simultaneously.
• Detail-oriented, proactive, and performance-driven.