Field Sales Officer

Role Overview

The Sales Officer will be responsible for driving business growth through new customer acquisition, effective field sales activities, and superior customer engagement. The role requires a strong understanding of gold loan processes, local market dynamics, and regulatory compliance. The ideal candidate should be energetic, target-driven, and customer-focused with high field mobility.

Key Responsibilities

1. New Customer Acquisition

• Identify and onboard new customers for gold loan products through field visits, referral networks, and local promotional activities.

• Generate leads and convert prospects into active customers within the assigned territory.

2. Client Engagement & Product Presentation

• Conduct face-to-face customer meetings to explain gold loan products, features, and benefits.

• Deliver effective product presentations to maximize conversions and business value.

3. Sales Strategy Execution

• Implement company-defined sales and marketing strategies to achieve business targets.

• Execute territory-level initiatives aligned with organizational growth objectives.

4. Relationship Management & Service Excellence

• Build and maintain long-term customer relationships by providing timely service and post-disbursement support.

• Ensure high levels of customer satisfaction and repeat business.

5. Operational & Compliance Management

• Ensure strict adherence to regulatory requirements, internal SOPs, and documentation standards.

• Handle KYC verification, loan documentation, and process execution accurately.

6. Gold Evaluation & Verification

• Assess gold ornaments for purity, weight, and karat value using approved tools and standard testing methods.

• Ensure accurate valuation as per company and regulatory guidelines.

7. Market Intelligence & Product Knowledge

• Stay updated on gold loan policies, lending norms, competitor offerings, and market trends.

• Provide feedback on market insights to support business planning.

8. Bank Relationship & Balance Transfer Management

• Coordinate with partner banks for business development and customer engagement.

• Manage end-to-end gold loan balance transfer cases, including coordination, disbursement, and settlement.

Candidate Preferences

1. 1st Preference: Candidates from Gold Loan companies

2. 2nd Preference: Candidates with any product-based field sales experience

3. 3rd Preference: Freshers with strong sales aptitude and willingness for field work

Ideal Candidate Profile

• 0–3 years of experience in field sales (Gold Loans, NBFCs, Financial Services, Microfinance preferred).

• Strong communication, negotiation, and interpersonal skills.

• Ability to build trust-based relationships in local markets.

• Working knowledge of gold evaluation, KYC processes, and loan documentation is an added advantage.

• Highly energetic, self-motivated, and target-oriented.

• It is a Full Time Telesales / Telemarketing job for candidates with 6 months - 2 years of experience.