SEO Executive

1. SEO & Backlink Fundamentals

They should understand:

How backlinks affect SEO (authority, relevance, trust signals)

Google’s link quality guidelines (to avoid penalties from spammy links)

The difference between white-hat, gray-hat, and black-hat link-building techniques

Concepts like domain authority (DA/DR), anchor text diversity, and link velocity

2.Research & Prospecting

They need to find quality link opportunities:

-Proficient with SEO tools like:

Ahrefs

SEMrush

Moz

Majestic

BuzzSumo


Can analyze competitor backlinks and identify realistic link targets

Able to evaluate sites for:

Topical relevance

Domain authority / traffic

Spam score / toxic links

3. Content Collaboration

Good link builders often help create or pitch content:

Can write or suggest topics suitable for guest posting

Understand content marketing and how to make link-worthy assets (e.g. infographics, studies, guides)

Knows how to insert contextual backlinks naturally.

4.Analytical & Strategic Thinking

Able to plan campaigns targeting specific keywords or niches

Understands competitor link profiles and how to outperform them

Uses data to refine outreach strategy over time.

• It is a Full Time Marketing job for candidates with 6 months - 3 years of experience.