Marketing Manager

Job Description for Marketing Manager (Online & Offline)

Akshar Árbol International School (AAIS), Chennai
Experience: 6–10 years
CTC: ₹5.4 – ₹7.2 LPA
Industry: Open (Education / Digital Marketing / Corporate Marketing / Services / Hospitality / Banking / FMCG / Institutional)

Role Overview

Akshar Árbol International School (AAIS) is seeking an experienced Marketing Manager to lead and execute integrated online and offline marketing strategies that drive brand visibility, admissions enquiries, and parent engagement across campuses.

This role works closely with the Admissions, Academic, and Leadership teams to position AAIS as a preferred international school choice and to support enrollment growth through structured, data-driven marketing initiatives.

Key Responsibilities

Marketing Strategy & Brand Management

• Plan and execute annual marketing and admissions campaigns aligned to school goals

• Strengthen AAIS brand positioning across digital and on-ground platforms

• Ensure consistent messaging across all communication channels

Digital & Online Marketing

• Manage digital lead-generation campaigns across Google, Meta, social media, and portals

• Track enquiries, lead quality, conversions, and ROI in coordination with Admissions

• Develop and manage content, landing pages, SEO initiatives, and digital campaigns to drive quality enquiries

• Track and analyse enquiries, lead quality, conversions, and ROI in close coordination with the Admissions team

• Monitor campaign performance and optimise strategies based on data and insights

Offline Marketing, On-Ground Activities & Local Outreach

• Plan and execute offline promotions, including open houses, school tours, education fairs, events, and strategic partnerships

• Lead local outreach initiatives such as engagement with residential communities, apartment complexes, play zones, activity centres, libraries, clinics, and neighbourhood hubs with high parent footfall

• Coordinate branding collateral, print materials, outdoor visibility (standees, banners, signages), and vendor execution

• Support campus-level marketing initiatives tailored to ECR and T. Nagar catchment areas

Admissions & Lead Conversion Support

• Work closely with Admissions Counsellors to improve lead quality and strengthen the admissions conversion funnel

• Analyse enquiry sources, parent feedback, and campaign effectiveness to refine targeting and messaging

• Build and maintain relationships with media partners, education platforms, and relevant publication channels to enhance brand visibility

• Establish and nurture corporate partnerships, tie-ups with organisations, co-working spaces, hospitals, IT parks, clubs, and other high parent-footfall locations to boost admissions and outreach

Vendor & Budget Management

• Manage marketing agencies, designers, printers, and digital partners

• Plan and control marketing budgets, vendor costs, and timelines

Reporting & Analytics

• Maintain dashboards for enquiries, campaigns, conversions, and spend

• Present periodic reports and insights to school leadership

Skills & Competencies

• Strong understanding of digital marketing, branding, and lead generation
  Experience in both online and offline marketing execution

• Data-driven mindset with ability to analyse leads and conversions

• Strong coordination, vendor management, and communication skills

• Ability to work in fast-paced, multi-stakeholder environments

Qualifications & Experience

• Graduate/Postgraduate in Marketing, Communications, Business, or related fields

• 6–10 years of experience in marketing, preferably in education, services, or consumer-facing industries

• Experience working closely with sales/admissions teams is a strong advantage

Why Join AAIS?

• Opportunity to lead marketing for a reputed international school brand

• High-visibility role directly impacting admissions and growth

• Creative freedom to build campaigns, systems, and brand presence

• Purpose-driven, people-centric work environment

Reporting To

School Leadership Team - Send your CV and a brief note on why this role interests you torecruitment@akshararbol.edu.in

• It is a Full Time Marketing job for candidates with 3 - 6+ years Experience.