Marketing Head

Understand the business plan and expected outcomes from Marketing function

Plan an annual strategy to achieve the outcomes along with the budget required to do so

Prepare an annual marketing plan (including digital as well as offline - field marketing) and submit for

Educate the digital marketing team for social media posts and their content intent

Maintain brand pages (Instagram, Facebook, YouTube, Pinterest, WhatsApp Business).

reviews and Post daily/weekly content - for product showcases, styling tips, customer testimonials,

Create Reels & Stories (behind-the-scenes of craftsmanship, new arrivals, festive shoots)

Run Online Campaigns

Coordinate for videos / shoots /

Respond promptly to DMs, comments, and WhatsApp inquiries.

Content Creation:

Plan a monthly content calendar around festivals, weddings, store events, new launches.

Arrange product shoots (model shoots, flat lays, videos, live try-ons).

Create educational content (e.g., “Difference between 18k & 22k gold”, “How to style temple jewellery

Work with graphic designers/agencies for creatives and ads.

Paid Ads & Promotions:

Run targeted ads on Meta (Facebook + Instagram), Google, and YouTube.

Update website regularly with new designs, festive collections, promotions.

Ensure SEO-friendly product descriptions (keywords like “bridal gold jewellery in [city]”).

Run Google Analytics to monitor traffic & conversions.

Influencer & Community Marketing

Partner with local influencers / fashion bloggers for try-ons and promotions

Invite influencers to store events and launch previews.

Continuous Engagement

Manage email marketing & WhatsApp campaigns (festive greetings, new arrivals, loyalty offers).

Events & Promotions

Organize exclusive previews of new collections for VIP customers.

Host festive & bridal jewellery shows (store-based or in banquet halls).

Plan theme-based in-store events (Styling workshops, Jewellery Care Clinics, Designer Meet & Greets).

Coordinate seasonal promotions (discounts, free gifts, buy-back schemes, exchange offers).

Local Area Marketing (LAM)

Install banners, hoardings, and billboards at strategic high-footfall areas.

Place ads in local newspapers, bridal magazines, radio channels.

Distribute flyers / catalogues in high-end residential areas, clubs, offices.

Partner with banks for EMI offers, credit card promotions.

Run society activations (mini-exhibitions at premium housing societies).

Partnerships & Alliances

Build relationships with wedding planners, bridal boutiques, fashion designers to recommend the store to their clients.

Collaborate with event halls, hotels, salons, spas for cross-promotions.

Tie-up with corporates for employee gifting or bulk jewellery orders.

PR & Influencer Engagement

Invite press & lifestyle journalists for store visits and launches.

Get featured in local bridal magazines and lifestyle pages.

Host fashion shows where local influencers walk wearing the jewellery.

One could include the celebrity marketing - gujarati movies - either sponsorship, etc.

Customer Relationship Building

Maintain a VIP customer program with personalised invites to launches, dinners, festivals.

Deliver exclusive pre-Diwali or Akshaya Tritiya offers to loyal clients.

Organize private appointments for top-tier customers.

Competitor & Market Study

Regularly visit competing stores to see their promotions, offers, and displays.

Benchmark pricing and packaging.

Track local customer trends (e.g., shift to lightweight jewellery, rise of platinum demand)

Campaign vs Impact reporting

execution report of plan vs execution

Send Daily as well as monthly report for status updates

• It is a Full Time Marketing job for candidates with 2 - 6 years of experience.

More about this Marketing Head job

1. What is the eligibility criteria to apply for this Marketing Head job?
   Ans: The candidate should be Post Graduate and above and above with 2 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹40000 - ₹45000 per month that depends on your interview. It's a Full Time job in Ahmedabad.
3. How many working days are there for this Marketing Head job?
   Ans: This Marketing Head job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Head job?
   Ans: No, there is no fee applicable for applying this Marketing Head job and during the employment with the company, i.e., Suvarnakala Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Head role?
   Ans: There is an immediate opening of 1 Marketing Head at Suvarnakala Private Limited
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Marketing job.
8. What are the timings of this Marketing Head job?
   Ans: This Marketing Head job has 09:00 AM - 09:00 PM timing.