We are looking for a creative and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. Your primary goal is to enhance brand awareness, drive website traffic, and acquire customers through various digital channels.
​Key Responsibilities
​Strategy Development: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
​Social Media Management: Design, build, and maintain our social media presence across all platforms (Instagram, LinkedIn, Facebook, etc.).
​Content Marketing: Create engaging content for our website, blog, and social media to attract and retain a clearly defined audience.
​SEO & SEM: Optimize website content and run paid search campaigns to improve organic and paid rankings on search engines.
​Performance Tracking: Measure and report performance of all digital marketing campaigns using tools like Google Analytics and evaluate against goals (ROI and KPIs).
​Ad Management: Manage and optimize PPC (Pay-Per-Click) budgets and monitor keyword performance.
​Email Marketing: Design and launch email nurture campaigns to convert leads into customers.