What is Digital Marketing and How Does it Work?

By: Job Hai | December 7, 2022 6 min read
What is Digital Marketing and How Does it Work?

There are many forms of marketing, all with different strengths and uses. A form of advertising called digital marketing is used to promote and sell products and services online – and it is all the rage right now. But what is digital marketing exactly? And how to do digital marketing efficiently? This article is here to help guide you!

Table of Contents

What is Digital Marketing?

Digital marketing uses digital tools and technologies to promote products and services. Any type of marketing that takes place online via a mobile device, laptop, internet, etc. Along with digital signage and perhaps offline devices as well. It could be as complicated as automated email marketing campaigns or as simple as your choices for blog post topics on your website. It’s a practice that can be subtle or overt; for it to be effective, several specializations must frequently work together.

How does Digital Marketing Work?

Digital marketing provides many benefits, but you should be aware that each sort of internet marketing has a different way of operating. Before selecting which digital marketing strategies to invest in and which platforms to leverage, it would be prudent to adopt a broader perspective.

Businesses can spread their audiences as far as their budget allows, thanks to digital marketing, which has many advantages.

There are various strategies through which Digital Marketing functions. It includes 

  • Search Engine Optimisation 
  • Pay-per-click Advertising 
  • Website Marketing 
  • Content Marketing 
  • Social Media Marketing 
  • Email Marketing 
  • Affiliate Marketing 

How to do Digital Marketing?

Digital marketing is the umbrella term for all marketing initiatives on the Internet.

Through courses and content, professionals can increase their digital marketing endeavors and advance their understanding of the field.

The following are some essential components of digital marketing. These essentials are important to learn how to do digital marketing properly

  • Search Engine Optimisation (SEO) is beneficial for websites, blogs, and infographics, among other mediums.
  • Content Marketing can be effectively done through channels, including blogs, ebooks, whitepapers, infographics, and online brochures.
  • Native advertising campaigns like those on Instagram and Facebook.
  • Marketing automation through lead nurturing, email newsletters, contact list updates, planning social media postings, tracking campaigns, and reporting.
  • Online PR through online reviews, blog or website participation, and reporter contact via social media.

Why use Digital Marketing for your Business?

Conventional marketing efforts likewise seek to engage their audiences to create customers. However, you can focus on a more specialized or niche market using digital marketing. Digital marketing methods are handy for small businesses since they may be used without the help of a marketing department or agency.

Digital Marketing in business has a lot of benefits. Some of them include

  • Reduced costs and increased versatility for your marketing campaigns
  • Access to clients who only make purchases online or via mobile devices
  • The ability to speak intelligently on topics involving your brand or area
  • A chance to talk with influential people, earn their respect, and convince them to back your company
  • Opportunities to market using a variety of media and the ability to track past customer purchases

What is SEO in Digital Marketing?

Enhancing a website’s technical configuration, content relevance, and link popularity is known as search engine optimization or SEO. This makes a website’s pages more accessible, relevant to user search queries, and well-liked by users. 

Search engines promote SEO practices that benefit the user search experience and the page’s rating by presenting content that satisfies user search needs.

What is PPC in Digital Marketing?

PPC, or pay-per-click internet advertisers, are charged a fee each time one of their ads is clicked. You only pay for advertising, in other words, when a user clicks on your ad. Essentially, it’s a means to “purchase” and naturally generate website traffic.

What is Content Marketing in Digital Marketing?

Content marketing is a marketing tactic used to make an audience curious about your brand by producing and disseminating essential articles, videos, podcasts, and other content – converting them into customers. As a result of this strategy’s development of brand recognition and establishment of competency, people will think of your firm first when they need to buy what you sell.

A content marketing strategy promotes your business as a thought leader. It builds audience trust by producing and distributing information in numerous ways. Content marketing is a powerful inbound marketing strategy that keeps clients while attracting new ones and cultivating loyalty.

What is Digital Marketing Course?

Digital marketing is the best and most popular type of marketing today. All that’s required is an online connection with the customer, whether done by email, social media, or other digital channels like search engines. By enabling you to reach your target audiences effectively through various digital media, digital marketing courses ensure that you master the craft of online marketing. It gives you the needed know-how to impress perspectives, so they become customers! It helps with the development and management of marketing plans for the website of your business.

Digital Marketing Interview Questions 

Q1.  What do you mean by Digital Marketing?

Digital marketing refers to companies’ efforts to reach customers via electronic technology.

Q2. What is a Digital Marketing Strategy?

A digital marketing strategy is a collection of deliberate actions carried out online to accomplish particular corporate objectives.

Q3. Is Digital Marketing a Good Career in India?

Yes, digital marketing is considered one of the top career choices in India! 

Q4. How to Get a Job in Digital Marketing?

Although getting employment in the sector may be simpler if you have a degree in digital marketing, it is not necessary for all professions.


With the development of technology, digital marketing research and practice are getting better. Technology development creates various benefits while also presenting marketers with unheard-of obstacles. Digital marketing as a field requires adaptability. If you are looking for something challenging, this is your field!  Moreover, if you want to join a digital marketing company, you can check Job Hai, as it has various listings in the field.


Q1. What is Digital Marketing? Explain with an Example.

The promotion and advertising of a company, person, goods, or service through digital technology, electronic devices, and online platforms are known as digital marketing. Social media, email, pay-per-click (PPC), search engine optimization (SEO), and more are a few examples of digital marketing.

Q2. What Is Lead Generation In Digital Marketing?

It comprises locating these prospective customers and piquing their initial curiosity about a particular commodity or service.

Q3. How to Become a Digital Marketing Manager?

To succeed in a digital marketing manager position, people need to have a variety of talents. These talents include data analysis, social media, search engine optimization (SEO), and email marketing.

Q4. How to Become a Digital Marketing Specialist?

Although it takes a lot of work and effort to become a digital marketing specialist, it’s the best career in the online marketing sector.

Q5. What are the Benefits of Digital Marketing?

The main advantage of digital marketing is the measurable and affordable means of reaching a specific audience. Digital marketing also helps in enhancing brand loyalty.