What are E-Marketing and Online Marketing? How to Do It?

By: Job Hai | December 7, 2022 4 min read
What are E-Marketing and Online Marketing? How to Do It?

Marketing is the process of creating value for a company through the creation and distribution of products or services. E-marketing is not a new concept; companies have used it for years to reach new audiences and customers. E-marketing is a more specific term that covers all marketing activities that take place online. It’s a term that’s often used interchangeably with internet marketing. But you may be wondering what e-marketing is exactly. This article answers all your questions about “what is e-marketing,” and also about “what is online marketing”!

What is E-Marketing?

E-Marketing, also known as online marketing or internet marketing, uses electronic means to market goods and services. This strategy uses email, social media, search engine optimization (SEO), and other digital marketing tools.

What is Online Marketing?

To define online marketing, we must understand what e-marketing is. E-marketing, or electronic marketing, refers to using electronic channels to advertise and market goods or services. These channels include email campaigns, social media posts, mobile apps, search engines, websites, and other digital mediums.

What is Internet Marketing?

Internet marketing, also known as e-marketing, is marketing products or services over the Internet. It can be divided into eight categories: SEO, content marketing, email marketing, paid marketing, social media marketing, affiliated marketing, pay-per-click, and influencer marketing. And if that seems familiar, it is because it is! Internet marketing is exactly the same as online marketing – just a different term.

How to do Online Marketing?

With the advent of the internet, marketing your business online has become essential. Here are some tips on how to get started:

1. Use Social Media

Social media is a great way to reach out to potential customers. Make sure you have a strong presence on all the major platforms and post engaging content regularly.

2. Use SEO

Make sure your website is Optimised for search engines so that people can easily find it when searching for what you offer.

3. Use Email Marketing

Email marketing can be a great way to stay in touch with your customers and promote your business. Just ensure you don’t spam people, or you could do more harm than good.

4. Use Content Marketing

Content marketing is about creating valuable, relevant, and engaging content that will attract attention and keep people coming back for more.

5. Use Online Advertising

Online advertising can be a great way to reach your target audience. Just make sure you choose your platforms wisely and don’t overspend.

E-Marketing Interview Questions

Q1. What do you mean by E-Marketing?

E-marketing, commonly referred to as internet marketing, is the practice of promoting goods or services online. It can be done via blog writing, promoting on social media, SEO, advertising, etc.

Q2. What do you mean by Online Marketing?

When you talk about online marketing, it refers to marketing a product or service online. This can be done through various channels, including email, social media, search engines, and website advertising.

Q3. Why Online Marketing?

Some of the advantages of online marketing include the following:

-The Internet provides a global platform for businesses to reach larger audiences and more consumers. 
-With so many people using the Internet daily, businesses can increase their visibility and be seen by potential customers. 
-Online marketing is often more cost-effective than traditional marketing methods.

Q4. How E-Marketing helps Businesses?

E-marketing helps businesses in several ways. With e-marketing, companies can communicate with customers and prospects virtually anywhere in the world. Another benefit of e-marketing is that it provides a more cost-effective way to reach your target market. Moreover, if you e-marketing enthusiast and want to join a marketing company, you can check Job Hai, as it has various listings in the field.


E-marketing and online marketing are often used interchangeably, but there is a difference between the two. E-marketing refers to marketing a product or service online. In contrast, online marketing refers to the broader category of activities used to sell a product or service online.


Q1. What is the Meaning of E-Marketing?

E-marketing, or electronic marketing, refers to using the Internet and other digital technologies to promote and sell products and services. It is a broad term that can include anything from online advertising and social media marketing to email marketing and content marketing.

Q2. What are the Elements of Internet Marketing?

Internet marketing is the process of promoting a product or service online. It can be done through various means, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing.

Q3. What are the Types of E-Marketing?

There are eight main types of e-marketing:

-Email marketing
-Social media marketing
-Search engine marketing
-Mobile e-marketing
-Marketing Analytics
-Content e-marketing
-Affiliate marketing

Q4. What is E-Marketing in E-Commerce?

The technique of increasing sales through internet platforms is known as e-commerce marketing. Various strategies can be used to achieve this, such as paid advertising, natural search engine optimization, social media marketing, and content marketing.

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