How to Get a Job in Paid Marketing? Salary and Career

By: Job Hai | December 9, 2022 5 min read
How to Get a Job in Paid Marketing? Salary and Career

As companies try to stay one step ahead of the competition and at the forefront of their respective sectors, new technological developments and advancements are always taking place in the industrial manufacturing sector. But getting started might be difficult with all the options and platforms that are currently available, especially if you’re new to the industrial marketing industry. This article will discuss the importance of PPC and SEM and how these two can enhance your marketing strategies. If you’ve been looking for this, you’ve come to the right place! Read to know more! 

All digital marketing strategies come under the wide ambit of search engine marketing (SEM), whether they are free or paid. SEM’s main objective is to make your company’s website more visible on search engines like Google, Yahoo, and Bing. Google is the most widely used search engine. Thus, SEM is frequently called search marketing.

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are both included in SEM. Most new website visitors arrive there via a Google search, making SEM an essential component of a business’s marketing strategy.

What is SEM?

SEM (Search engine marketing) is the process through which we promote a business by using advertisements that are paid, and that appear on the results page of search engines.

What is PPC?

With a pay-per-click (PPC) advertising approach, advertisers can post ads on a website where they can receive payment when those ads are clicked.

The objective of the advertisement is to direct viewers to the website of the advertiser or mobile application, where they may probably click and make some purchases.

SEM Interview Questions 

Q.1 What is Paid Search?

Businesses can use paid search advertising, a digital marketing strategy, to pay search engines to position their advertisements higher on relevant search engine results pages to increase traffic to their website.

Q.2 What is PPC Campaign?

When an advertiser creates an advertisement, they make a bid on the term that will make the advertisement appear. The advertising platform considers additional factors along with the bid price when determining which ad deserves to be in the top spot. These consist of the ad’s quality and ad extensions. Consequently, building up a PPC campaign requires repeated effort. It is measurable and traceable.

Q.3 What is Cost Per Click?

Websites charge advertisers according to how frequently visitors click on display ads that are integrated into their websites using the cost-per-click (CPC) revenue model for online advertising.

Q.4 What is Pay Per Click in Digital Marketing?

Internet advertisers are charged a fee each time one of their ads is clicked. You only pay for advertising. In other words, when a user clicks on your ad, it means to both “purchase” and naturally generate website traffic.

What is the Salary of SEM Experts?

The average salary for a search engine marketing/SEM specialist in India is ₹ 13.2 lakhs per year or ₹ 1.1 lakhs per month. The pay estimates were based on the 46 salaries that various Search Engine Marketing/SEM Specialists from various businesses reported. A search engine marketing (SEM) specialist’s starting pay in India is about 4.2 lakh rupees (almost ₹ 35,000 per month). There is no experience necessary for the role of Search Engine Marketing/SEM Specialist.

Is SEM a Good Career in India?

Nowadays, a lot of internet advertising uses the concept of search engine marketing or SEM. To understand why SEM is important, it is imperative to comprehend its benefits for online organizations.

  • It helps in increasing your online presence, through which you can enhance your brand awareness and visibility. 
  • It also helps in providing informational content for your visitors. 
  • SEM with PPC provides near-immediate results with fast ROI for businesses.
  • The real question isn’t which SEM strategy is best but rather which is most suitable given your budget and current situation.


Using SEM without SEO could damage your company’s reputation. This is because, even if users visit your website through the links in the advertisements, they might only use your products or services if they are full of useful information. Visitors won’t stay on your website for long if minimal engagement occurs. Your advertising and your keywords’ prices would rise as a result.

Working together, PPC and SEO will result in a larger campaign budget. PPC can be used across many different platforms and social media websites, whereas SEM does not.  Moreover, If you are looking for a career in SEM or PPC, Job Hai is the best online job search platform to find jobs in India! 


Q1. What is the Full Form of SEM?

SEM stands for Search Engine Marketing. 

Q2. What is the Full Form of PPC?

PPC stands for Pay Per Click. 

Q3. What is Paid Marketing?

Paid marketing, often known as digital advertising, refers to any strategy used by a brand to target potential customers based on their interests, intentions, or previous interactions with the business.

Q4. What is PPC Advertising?

In the pay-per-click (PPC) model of internet advertising, a publisher is compensated each time an advertisement link is “clicked” on.

Q5. What is Search Engine Marketing?

To increase a website’s visibility on search engine results pages, digital marketers adopt a search engine marketing strategy (SEM).

Q6. How to Get a Job in SEM?

A. To get a job in SEM, follow the following steps:

-Find out what credentials are required for SEM positions
-Learn SEM by taking the required online courses.
-Learn How to Write a Resume That Stands Out for SEM Job Roles
-Increasing Your Network of Digital Marketers
-Now is the time to start your SEM career

You can find and apply to the latest SEM jobs on Job Hai.

Q7. What is the difference between SEM and SEO?

While SEO focuses more on acquiring, tracking, and analyzing organic (unpaid) traffic patterns, SEM is more concerned with generating traffic through paid advertisements.