Relationship Building: Serve as the central point of contact, fostering trust and strong connections with key client stakeholders.
Strategic Planning: Develop account plans to maximize mutual value, growth, and profitability.
Growth & Retention: Identify upsell/cross-sell opportunities and prevent churn to increase customer lifetime value.
Internal Coordination: Liaise with various internal departments (product, support, finance) to deliver tailored solutions and resolve issues.
Value Delivery: Proactively deliver solutions, ensuring clients get maximum value from products/services.
Key Focus Areas
Strategic Partnerships: Treat key accounts as long-term partnerships, not just transactions.
Deep Client Understanding: Understand the client's business, industry, challenges, and goals.
Revenue Growth: Focus on expanding business within existing accounts.
Risk Mitigation: Proactively address issues to prevent client loss.