A Key Account Manager (KAM) is responsible for managing, nurturing, and growing relationships with an organization’s most valuable, high-revenue clients. Acting as the primary point of contact, they develop long-term strategic partnerships, ensure client satisfaction, drive retention, and identify upsell opportunities to maximize profitability.
Key Responsibilities
Relationship Management: Building, strengthening, and maintaining trust-based, long-term relationships with key decision-makers.
Strategic Planning:
Developing and executing tailored, strategic account plans to meet client goals and company revenue targets
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Sales & Growth: Identifying and securing opportunities for upselling and cross-selling, as well as negotiating contract renewals.
Internal Coordination: Collaborating with internal teams (e.g., product, support, sales) to ensure client needs are met and service standards are maintained.
Performance Monitoring: Reporting on account health, KPIs, and satisfaction metrics to senior leadership.