Keyword & Content Strategy: Perform ongoing keyword discovery and expansion to drive traffic, and collaborate with teams to create SEO-friendly content.
Technical SEO: Audit websites for technical issues, improve website architecture, and ensure best practices are implemented for crawling and indexing.
On-Page & Off-Page Optimization: Optimize landing pages, title tags, and meta descriptions, while developing backlink strategies.
Analytics & Reporting: Track, analyze, and report on website analytics, rankings, and PPC initiatives (if applicable) to monitor performance.
Algorithm Tracking: Stay up-to-date with industry trends, algorithm changes (e.g., Google's), and competitor strategies.
Workable +6
Required Skills and Qualifications
Experience: Proven SEO experience, typically 2–3+ years, managing on-page/off-page SEO campaigns.
Tools Knowledge: Proficiency with tools like Google Analytics, Google Search Console,