Sales General Manager

General Manager – Sales (Real Estate)

Department: Sales & Marketing
Designation: General Manager – Sales
Reporting To: Director
Location: Noida
Experience: 3–5 Years
Industry: Real Estate / Property Development
Employment Type: Full-Time

1. Job Purpose

The General Manager – Sales will be responsible for developing and executing the overall sales strategy, driving revenue growth, achieving sales targets, and leading the sales function across the company's real estate projects.

The role requires a strong business leader with extensive experience in real estate sales, customer relationship management, channel partner management, team leadership, and project-level sales planning.

2. Key Roles & Responsibilities

A. Sales Strategy & Revenue Growth

• Develop and implement annual, quarterly, and monthly sales strategies aligned with business objectives.

• Drive sales velocity, revenue growth, collections, and achievement of project-wise targets.

• Prepare sales forecasts, budgets, and business plans.

• Identify new business opportunities, customer segments, and potential markets.

• Monitor market trends, competitor activities, pricing strategies, and customer preferences.

• Develop strategies for inventory liquidation and improved sales realization.

B. Sales Team Leadership & Management

• Lead, mentor, and manage the complete sales team, including Sales Managers, Team Leaders, and Sales Executives.

• Set individual and team sales targets and monitor performance.

• Conduct regular performance reviews, sales meetings, and pipeline reviews.

• Build a high-performance, target-driven sales culture.

• Identify training needs and develop the team's sales capabilities.

C. Channel Partner & Broker Management

• Develop and strengthen relationships with channel partners, property consultants, brokers, and real estate agencies.

• Expand the channel partner network to generate quality business.

• Establish channel partner engagement and incentive programs.

• Monitor channel partner productivity and contribution to overall sales.

• Ensure timely communication, coordination, and resolution of channel partner issues.

D. Customer Relationship & Sales Closure

• Oversee the complete sales lifecycle, from lead generation to booking and closure.

• Ensure effective lead management, follow-ups, site visits, negotiations, and conversions.

• Handle high-value clients, HNI customers, and corporate accounts.

• Ensure a high level of customer satisfaction and a professional buying experience.

• Coordinate with CRM and customer service teams for smooth customer onboarding.

E. Project Sales & Marketing Coordination

• Work closely with the Marketing team to develop effective lead-generation strategies.

• Coordinate project launches, pre-launch campaigns, and sales promotional activities.

• Ensure effective utilization of marketing budgets and sales resources.

• Provide market feedback on pricing, product positioning, unit mix, and customer expectations.

• Collaborate with project, legal, finance, and CRM teams to ensure smooth sales operations.

F. Sales Operations & Reporting

• Monitor daily, weekly, and monthly sales performance.

• Maintain sales MIS, pipeline reports, conversion ratios, and inventory reports.

• Track booking values, collections, cancellations, and outstanding payments.

• Ensure accurate reporting and effective use of CRM and sales automation tools.

• Present sales performance reports and strategic recommendations to senior management.

G. Compliance & Process Management

• Ensure compliance with RERA regulations and applicable real estate laws.

• Ensure transparency in pricing, documentation, booking, and customer communication.

• Monitor adherence to company sales policies and standard operating procedures.

• Coordinate with legal and finance teams for documentation and transaction closure.

3. Key Performance Indicators (KPIs)

The performance of the GM – Sales will be measured on:

1. Achievement of monthly, quarterly, and annual sales targets.

2. Total sales revenue and booking value.

3. Number of units sold and inventory liquidation.

4. Sales conversion ratio and lead-to-booking ratio.

5. Collection efficiency and payment realization.

6. Channel partner contribution to overall sales.

7. Sales team productivity and target achievement.

8. Customer satisfaction and cancellation ratio.

9. Cost of acquisition and marketing ROI.

10. Accuracy of sales forecasting and pipeline management.

4. Required Qualifications & Experience

• MBA / PGDM in Marketing, Sales, or Business Administration preferred.

• Graduate degree in any discipline.

• 3–5 years of overall experience in sales, preferably within the real estate industry.

• Minimum 5 years of experience in a senior sales leadership role.

• Proven track record of handling large sales teams and achieving significant revenue targets.

• Experience in residential, commercial, plotted development or mixed-use real estate projects.

5. Required Skills & Competencies

• Strong leadership and team management skills.

• Excellent sales planning and business development capabilities.

• Strong negotiation, presentation, and closing skills.

• Excellent understanding of real estate market dynamics and customer behavior.

• Strong channel partner and broker network management.

• Financial acumen, revenue forecasting, and budget management.

• Analytical and strategic decision-making abilities.

• Strong communication and interpersonal skills.

• Proficiency in CRM software, MS Excel, and sales MIS.

6. Desired Candidate Profile

The ideal candidate should be a result-oriented sales leader with a proven ability to drive business growth, manage large teams, build strong channel partner networks, and deliver sales targets consistently.

The candidate must possess a strong understanding of the real estate market, pricing strategies, customer acquisition, project positioning, and end-to-end sales operations.

The individual should demonstrate strong ownership, execution capabilities, business acumen, and the ability to translate organizational sales objectives into measurable business results.

7. Key Working Relationships

• Internal: Managing Director, CEO, Finance, Marketing, CRM, Legal, Projects, and Customer Experience teams.

• External: Channel Partners, Brokers, Property Consultants, HNI Clients, Corporate Clients, and Institutional Buyers.

• It is a Full Time Sales / Business Development job for candidates with 3 - 6+ years Experience.