# Job Description – Senior Business Development Executive / Manager
**Location:** Noida
**Industry:** IT Services & Software Development
**Employment Type:** Full-Time
## Role Overview
We are looking for an experienced and target-oriented **Business Development Executive / Manager** to drive business growth through **strategic lead generation, enterprise sales, client acquisition, and full-cycle deal closure**.
The ideal candidate should have strong experience in **IT Services, Software Development, SaaS, Cloud Solutions, AI/Analytics, and Enterprise Sales**, with the ability to engage C-level executives, identify business opportunities, and convert prospects into long-term clients.
## Key Responsibilities
### 1. Lead Generation & Business Development
- Identify and target potential clients, decision-makers, and enterprise accounts through **LinkedIn Sales Navigator, Apollo.io, Hunter.io, and cold outreach**.
- Generate qualified leads through **B2B prospecting, outbound sales, email campaigns, and networking**.
- Conduct market research, competitor analysis, and account mapping to identify new business opportunities.
- Build and maintain a strong sales pipeline to achieve business growth targets.
### 2. Enterprise Sales & Deal Closure
- Manage the **end-to-end sales cycle**, including prospecting, discovery calls, solution presentation, negotiation, and deal closure.
- Drive **enterprise sales, consultative selling, and strategic account management**.
- Engage with **CXOs, CTOs, CIOs, CEOs, and other senior stakeholders** to understand business requirements.
- Prepare and deliver client presentations, proposals, commercial quotations, and Statements of Work (SOWs).
- Handle pricing negotiations, client objections, and contract discussions to successfully close deals.
### 3. IT Services & Solution Selling
- Promote **Web Development, Mobile Application Development, Custom Software Development, SaaS, Cloud Solutions, AI/Analytics, and Digital Transformation Services**.
- Understand client business challenges and recommend customized technology solutions.
- Collaborate with technical, development, design, and delivery teams to prepare effective proposals.
- Conduct product demonstrations and solution presentations to communicate business value.
### 4. Client Relationship & Account Management
- Build and maintain strong relationships with enterprise clients and key stakeholders.
- Drive **client acquisition, account growth, upselling, cross-selling, renewals, and repeat business**.
- Develop long-term strategic partnerships and improve customer retention.
- Ensure client satisfaction through effective communication and coordination.
### 5. Sales Pipeline & CRM Management
- Maintain accurate sales records and manage the sales pipeline through **HubSpot, Salesforce, or other CRM tools**.
- Track lead status, follow-ups, conversion rates, revenue forecasts, and sales performance.
- Develop sales strategies to improve **pipeline conversion, deal velocity, and revenue growth**.
- Achieve monthly and quarterly sales targets.
## Required Skills & Qualifications
- 5+ years of experience in **Business Development, IT Sales, Enterprise Sales, or Software Services Sales**.
- Proven track record in **B2B Sales, Lead Generation, Client Acquisition, and Deal Closure**.
- Strong understanding of **Software Development Life Cycle (SDLC), SaaS, Cloud Computing, AI/Analytics, and IT Services**.
- Experience in selling technology solutions to enterprise clients.
- Strong knowledge of **Sales Funnel Management, Consultative Selling, Negotiation, and Account Management**.
- Hands-on experience with **LinkedIn Sales Navigator, Apollo.io, HubSpot, Salesforce, and CRM tools**.
- Excellent communication, presentation, interpersonal, and relationship-building skills.
- Ability to work independently, manage multiple opportunities, and achieve revenue targets.
## Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Sales Pipeline Value
- Client Acquisition
- Conversion Rate
- Revenue Generation
- Successful Deal Closures
- Client Retention & Account Growth
## Important Keywords
**Business Development | IT Sales | Enterprise Sales | B2B Sales | SaaS Sales | Software Development | Lead Generation | Client Acquisition | Full-Cycle Sales | Deal Closure | Consultative Selling | Strategic Account Management | AI/Analytics | Cloud Solutions | Digital Transformation | CRM | Sales Pipeline | Revenue Growth | CXO-Level Stakeholder Management | Negotiation | Upselling | Cross-Selling**