Sales Executive

We are seeking an experienced and customer-oriented Sales Executive to support the growth of our toy manufacturing business. The ideal candidate will have a passion for sales, a polite and professional communication style, strong English-speaking and writing skills, and a customer-first mindset. This role focuses on lead conversion, new business generation, and building long-term relationships with distributors, retailers, and institutional buyers.

Key Responsibilities

• Generate new business opportunities through calling, follow-ups, and lead nurturing.

• Convert incoming and outbound leads into confirmed orders.

• Build and maintain strong, long-term relationships with customers.

• Communicate product details, pricing, and value propositions clearly and politely in English or Hindi.

• Handle customer inquiries with empathy, professionalism, and a solution-oriented approach.

• Conduct product presentations, demonstrations, and negotiations

• Achieve assigned sales targets on a monthly and quarterly basis.

• Track and improve lead conversion ratios.

• Conduct occasional field visits for client meetings, distributor onboarding, or trade-related activities (if required)

• Maintain accurate records of calls, leads, and orders in Excel or CRM or sales tracking systems.

• Coordinate with production, logistics, and accounts teams for smooth order fulfilment.

• Gather market feedback on customer preferences, competitor activity, and pricing trends.

• Represent the company professionally at all times.

Required Skills & Competencies

• Excellent spoken and written English communication skills

• Polite, patient, and professional phone etiquette

• Strong persuasion, negotiation, and closing skills

• Customer-first and relationship-driven approach

• Ability to handle objections and follow up consistently

• Self-motivated with a target-driven mindset

• Comfortable with cold calling and outbound sales

• Proficiency in MS Excel, CRM tools, and email communication

• Ability to work independently and in a team

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or a related field (preferred)

• Minimum 3 years of sales experience (experience in toys, FMCG, consumer products, or manufacturing is an advantage)

• Experience working with distributors, retailers, or B2B customers is a plus

Key Performance Indicators (KPIs)

• Sales target achievement

• Lead-to-order conversion rate

• New customer / distributor acquisition

• Customer satisfaction and repeat orders

• Quality and consistency of follow-ups

Compensation & Benefits

• Competitive fixed salary

• Sales-based performance incentives linked to target achievement and conversions

• Travel reimbursement for approved field visits

• Growth-oriented role with long-term career progression

• It is a Full Time Sales / Business Development job for candidates with 2 - 5 years of experience.