Identify and research potential clients:
Find and target prospective customers through market research and other methods.
Engage prospects:
Reach out to potential clients through various channels such as email, phone, and social media.
Qualify leads:
Determine if a prospect is a good fit for the company's products or services and has a genuine interest.
Nurture leads:
Build relationships with potential customers to increase their interest and guide them through the initial sales process.
Collaborate with sales and marketing:
Work with other teams to optimize lead generation strategies and campaigns.
Track and report performance:
Analyze the effectiveness of lead generation tactics and report on key performance indicators.