Understanding Retail Sales in a Sweets Shop
Retail sales in a sweets shop refer to the process of selling sweet products directly to customers for personal consumption. This includes products like:
Traditional sweets (mithai) – laddus, barfis, rasgullas, etc.
Chocolates & candies
Bakery items – cakes, pastries, cookies
Packaged sweets – branded gift boxes, festival hampers
💸 Key Aspects of Retail Sales in a Sweets Shop
1. Sales Channels
In-store sales (main source)
Online orders (via website/apps like Swiggy/Zomato)
Bulk/Festival orders
Corporate gifting
2. Peak Sales Times
Festivals: Diwali, Raksha Bandhan, Eid, Christmas
Weddings and parties
Weekends
3. Sales Metrics to Track
Daily sales revenue
Average bill value
Top-selling products
Customer footfall
Repeat customers
4. Sales Strategies
Bundling products (gift boxes)
Loyalty programs
Seasonal discounts
Sampling and tasting offers