Marketing Head

Pay: ₹75,757.06 - ₹90,439.32 per month

Job description:

Marketing Head – Hospital

Designation:

Marketing HEAD

Reports to: Administrator Director

Department: Business Development & Marketing

Team Reporting: Sales & Marketing Executives

Location: Gurgaon

Primary Objective:

To strategically plan and execute marketing activities to drive IPD admissions, increase panel patient intake (CGHS/ECHS/Insurance), and develop a strong referring doctor network to enhance hospital revenue and reputation.

Key Roles & Responsibilities:

Strategy & Planning

Formulate quarterly and monthly marketing plans aligned with hospital goals.

Identify high-potential catchment areas for CGHS/ECHS/Insurance patients.

Map local doctors, clinics, health centers for referral development.

Doctor Empanelment & Relationship Management

Identify, approach, and onboard new referring doctors and clinics.

Organize CMEs, referral programs, and appreciation events.

Track doctor-wise patient referral performance.

Insurance & Corporate Panel Development

Coordinate with TPA and empanelment teams to add more insurance companies.

Approach HRs of local corporates and factories for tie-ups.

Develop promotional material tailored to panel patients and corporates.

Team Management

Lead and supervise the field marketing team (executives).

Assign targets, monitor field activities, and coach team members.

Review daily reports and ensure timely reporting to management.

Campaigns & Outreach

Plan awareness campaigns (e.g., maternity, ortho, eye surgery packages).

Execute RWA health camps, door-to-door surveys, and colony meetings.

Promote medical camps with value-added services for footfall generation.

Digital & Branding

Coordinate with the digital team for online promotions of consultants and packages.

Ensure consistency of hospital branding in all collaterals.

Use WhatsApp, SMS, GMB, and video testimonials to build trust.

MIS & Reporting

Submit weekly and monthly performance reports to the CEO/Director.

Maintain dashboards for IPD conversions, referrals, and panel-wise admissions.

Analyze trends and improve underperforming areas.

KPIs & Performance Metrics

Monthly increase in IPD admissions.

Number of active doctor referrals per month.

Increase in CGHS, ECHS, Insurance, and corporate tie-ups.

Team performance (executives’ field activity, conversions).

Return on marketing activities (cost vs. admissions generated).

Job Types: Part-time, Contractual / Temporary, Freelance

Contract length: 12 months

Ability to commute/relocate:

Urban Estate, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

Local area knowledge of NCR and Haryana Rajhasthan bordering village towns

Experience:

Hospital: 3 years (Required)

Location:

Urban Estate, Gurugram, Haryana (Preferred)

Willingness to travel:

75% (Required)

Work Location: In person

• It is a Full Time Marketing job for candidates with 3 - 6+ years Experience.

More about this Marketing Head job

1. What is the eligibility criteria to apply for this Marketing Head job?
   Ans: The candidate should be Graduate and above and above with 3 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹40000 - ₹74500 per month + Incentives that depends on your interview. It's a Full Time job in Gurgaon.
3. How many working days are there for this Marketing Head job?
   Ans: This Marketing Head job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Head job?
   Ans: No, there is no fee applicable for applying this Marketing Head job and during the employment with the company, i.e., Mayom Hospital.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Head role?
   Ans: There is an immediate opening of 1 Marketing Head at Mayom Hospital
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Marketing job.
8. What are the timings of this Marketing Head job?
   Ans: This Marketing Head job has 09:00 AM - 06:00 PM timing.