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Job Description: Business Development Executive – Inside Sales & Marketing

Company: CourseConnect Pvt Ltd
Location: Madurai, Anna Nagar

Role: Business Development Executive – Inside Sales & Marketing

CourseConnect Pvt Ltd is a leading Edtech company empowering students and working professionals to advance their careers through prestigious postgraduate programs from top universities. As a Business Development Executive – Inside Sales & Marketing, you will drive business growth by generating high-quality leads, converting them into enrollments, and contributing directly to revenue targets.

Why CourseConnect?

• Be part of a dynamic Edtech brand focused on transforming careers through accessible education.

• Bi-yearly salary enhancements and promotions based on performance and behavior.

• Attractive incentive structure that rewards high closures and consistent lead generation.

• Clear growth path into Senior BDE, Team Lead, and managerial roles with regular performance reviews.

Roles & Responsibilities

• Lead Generation:

  • Identify and source new leads through outbound calling, digital campaigns, referrals, social media outreach, and networking.

  • Collaborate with the marketing team to run targeted campaigns, webinars, and promotions to generate a steady pipeline of prospects.

  • Maintain and update lead databases with accurate information for effective follow-ups.

  • Insuring smooth flow

• Inside Sales & Business Development:

  • Own the entire inside sales cycle, from initial contact to final enrollment, via phone, email, and digital channels.

  • Conduct structured counseling and product demos to communicate the value of our PG programs.

  • Convert qualified leads into successful enrollments through persuasive communication and consultative selling.

  • Track and report daily/weekly metrics, including calls made, leads contacted, demos/counseling sessions conducted, and enrollments achieved.

  • Build strong relationships with prospects to increase conversions, referrals, and repeat enrollments.

• Marketing Collaboration:

• Provide feedback to the marketing team on lead quality, campaign performance, and student preferences to optimize future activities.

• Support marketing initiatives by sharing insights and suggestions for improving outreach and conversion rates.

Qualifications & Skills

• Graduate/Postgraduate in any discipline.

• Freshers as well as candidates with 6 months – 2 years of experience in business development, Edtech sales, inside sales, telecalling, or similar roles are welcome.

• Strong communication, presentation, and negotiation skills.

• Proven ability to generate and convert leads in a target-driven environment.

• Comfortable with high call volumes, managing multiple leads, and working with CRM tools.

Compensation

• Competitive fixed salary based on experience.

• High-performance incentives linked to admissions and revenue contribution.

• Regular appraisals with opportunities for rapid career and income growth.

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