Digital Marketing Executive – Job Description
Job Title: Digital Marketing Executive
Key Responsibilities
Create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
Monitor campaign performance and continuously optimize ads to improve ROI.
Improve lead quality by refining audience targeting, creatives, and campaign strategies.
Coordinate closely with the sales team to ensure leads are relevant, qualified, and aligned with business goals.
Analyze campaign data and prepare performance reports with actionable insights.
Stay updated with the latest digital marketing trends, Meta Ads features, and industry best practices.
Work on lead generation strategies to increase conversions and reduce cost per lead.
Collaborate with the creative team to develop engaging ad creatives and copy.
Required Skills
Experience with Meta Ads Manager.
Understanding of lead generation and performance marketing.
Strong analytical and problem-solving skills.
Knowledge of audience targeting, A/B testing, and campaign optimization.
Good communication and coordination skills.
Familiarity with Google Analytics and Microsoft Excel is an advantage.
Ability to work independently and meet campaign deadlines.
Preferred Qualification
Bachelor's degree in Marketing, Business, or a related field.
1–3 years of experience in digital marketing, preferably with hands-on Meta Ads experience.