Digital Marketing Executive – Real Estate
Location: Sector 132, Noida
Experience: 1–3 Years
Industry: Real Estate
Employment Type: Full-Time
Preference: Candidates with Real Estate industry experience preferred
About the Role
We are looking for a result-oriented Digital Marketing Executive to join our marketing team in Sector 132, Noida.
The ideal candidate should have hands-on experience in performance marketing, lead generation, social media marketing, Google Ads, and Meta Ads. Candidates with prior experience in the real estate industry and a proven track record of generating property leads will be given preference.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns for real estate projects.
Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
Generate and optimize high-quality property leads while maintaining targeted CPL.
Monitor campaign performance, budgets, conversions, ROI, and lead quality.
Develop and execute social media strategies for Instagram, Facebook, LinkedIn, and YouTube.
Coordinate with designers, video editors, content teams, sales teams, and external agencies.
Analyze competitors, target audiences, market trends, and campaign insights.
Track leads through CRM and coordinate with the sales team to improve lead-to-site-visit and lead-to-booking conversions.
Prepare weekly and monthly digital marketing performance reports.
Support SEO, website optimization, remarketing, email marketing, and other digital initiatives.
Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing.
Key Performance Indicators (KPIs)
Monthly qualified lead generation.
Cost Per Lead (CPL) optimization.
Lead-to-site-visit conversion.
Campaign ROI/ROAS.
Lead quality and sales feedback.
Social media growth and engagement.
Website traffic and conversion rate.
Timely campaign execution and reporting.
Required Skills
1–3 years of hands-on experience in Digital Marketing.
Strong practical knowledge of Google Ads and Meta Ads Manager.
Experience in lead generation/performance marketing.
Understanding of SEO, SEM, social media marketing, remarketing, and analytics.
Knowledge of Google Analytics, Google Search Console, Meta Business Suite, and CRM platforms.
Strong analytical and problem-solving skills.
Good written and verbal communication.
Ability to work with multiple teams and manage campaigns independently.
Knowledge of Canva, basic creative tools, or content creation will be an advantage.
Preferred Candidate Profile
Experience in Real Estate / Property / PropTech / Real Estate Lead Generation is preferred.
Candidates who have handled digital campaigns for residential or commercial real estate projects will have an advantage.
Should be comfortable working from the office in Sector 132, Noida.
Should have a performance-oriented mindset with a strong focus on measurable results.
Education
Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field preferred.
Why Join Us?
Opportunity to work in the fast-growing real estate sector.
Hands-on exposure to performance marketing and large-scale lead-generation campaigns.
Career growth based on performance and contribution.
Professional and collaborative work environment.