Sales & Marketing Executive

Key Responsibilities:Sales:

• Identify, approach, and secure advertising and sponsorship deals with clients, agencies, and brands.

• Develop sales strategies to meet and exceed revenue targets.

• Maintain and grow relationships with existing advertisers and media buyers.

• Create customized proposals and pitches tailored to client needs.

• Coordinate with content and programming teams to align sales packages with editorial offerings.

• Track sales metrics, prepare regular reports, and forecast revenue performance.

Marketing:

• Plan and execute marketing campaigns to increase channel visibility, viewer engagement, and ratings.

• Develop branding strategies for shows, anchors, and special programs.

• Manage social media presence, digital campaigns, and collaborations with influencers.

• Organize promotional events, press conferences, and viewer outreach activities.

• Collaborate with PR teams to ensure positive media coverage and brand messaging.

• Conduct market research and competitor analysis to guide strategic planning.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.

• 2–5 years of experience in sales or marketing, preferably in media, broadcasting, or advertising.

• Proven track record of meeting sales targets and managing client relationships.

• Strong understanding of media buying, TRPs, CPMs, and digital ad platforms.

• Excellent communication, negotiation, and presentation skills.

• Ability to work in a fast-paced, deadline-driven environment.

• Proficient in MS Office, CRM tools, and digital marketing platforms.

Preferred Qualifications:

• Experience in television, news media, or digital streaming services.

• Knowledge of media industry trends and viewer behavior analytics.

• Bilingual or multilingual capabilities depending on the channel’s audience.

• It is a Full Time Field Sales job for candidates with 2 - 6 years of experience.

More about this Sales & Marketing Executive job

1. What is the eligibility criteria to apply for this Sales & Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 2 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹30000 per month that depends on your interview. It's a Full Time job in Patna.
3. How many working days are there for this Sales & Marketing Executive job?
   Ans: This Sales & Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Sales & Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Sales & Marketing Executive job and during the employment with the company, i.e., Opticon Technology Training & Placement Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Sales & Marketing Executive role?
   Ans: There is an immediate opening of 2 Sales & Marketing Executive at Opticon Technology Training & Placement Private Limited
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Field Sales job.
8. What are the timings of this Sales & Marketing Executive job?
   Ans: This Sales & Marketing Executive job has 10:30 AM - 06:30 PM timing.