Social Media Marketing

Athom Trends Pvt ltd

https://athomliving.com/

Designation : Meta ads Manager

Location : Sunkadakatte

Exp : 3+ years

A Meta Ads Manager plans, creates, executes, and optimizes ad campaigns across Meta platforms (Facebook, Instagram, etc.) to achieve client goals. Responsibilities include defining campaign objectives, building targeted audiences, managing ad budgets, developing and testing creative content, analyzing performance data, and reporting on results to maximize ROI and ensure compliance with Meta policies. Key Responsibilities Campaign Strategy & Planning:

• Develop advertising strategies and objectives for campaigns.

• Choose marketing goals and select appropriate ad formats.

• Identify and build specific target audiences for campaigns. Campaign Execution:

• Create and launch ad campaigns in Meta Ads Manager.

• Set budgets and manage ad spending to stay within financial constraints.

• Upload and utilize custom audiences, such as email lists or website visitors for retargeting. Ad Optimization:

• Monitor live ad campaigns and perform A/B testing on creative, audiences, and bidding strategies.

• Analyze performance data to identify what works best and make data-driven adjustments to campaigns.

• Refine ad audiences based on demographics, location, and other factors to improve targeting. Performance Monitoring & Reporting:

• Track key performance metrics and analyze trends to assess campaign success.

• Generate reports and provide insights to Manager on campaign performance and recommendations for improvement. Collaboration & Compliance:

• Coordinate with creative and marketing teams to ensure ad content aligns with overall marketing strategy.

• Stay up-to-date with Meta's ad policies and guidelines, ensuring all campaigns are compliant.

• Communicate regularly with clients and internal stakeholders Essential Skills

• Strong analytical and problem-solving skills. • Creative mindset for developing engaging ad content.

• Proficiency with Meta Ads Manager and other advertising analytics tools. • Excellent communication and collaboration abilities.

• Ability to adapt to evolving digital advertising trends and platform updates.

• It is a Full Time Digital Marketing job for candidates with 1 - 6+ years Experience.