About the job:
As a digital marketing executive at Travcred Immigrations & Holidays Pvt. Ltd., you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.
If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.
At TRAVCRED we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.
Key responsibilities:
Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
Collaborate with other teams (like Content Creation, Meta Ads, and Strategy Building) to ensure cohesive and effective marketing campaigns.
Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
Optimize social media platforms/ website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
Your tasks:
Create and curate social media campaigns, including content creation, publishing, and community management.
Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
Develop and execute email marketing campaigns with A/B testing.
Analyze analytics and engagement metrics to measure campaign performance.
Your profile:
A bachelor’s degree in marketing, communication, or related fields or experience with web analytics tools like Google Analytics and Search Console.
Strong knowledge of digital marketing, including SEO, SEM, email marketing and social media.
Excellent communication, presentation and interpersonal skills.
Preferred skills and qualifications:
Experience with graphic design and content production.
Knowledge of website CMS and marketing automation tools.
Fluency in English, Hindi and at least one regional language.