We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in Marketing Campaign Execution, Market Research and Analysis, Digital Marketing Management, Brand Promotion, Product Marketing, Content Creation, Event/Exhibition Coordination, Customer Relationship Management, Reporting and Analysis, Collaboration, managing social media, SEO/SEM, email campaigns, content creation, and online advertising.
Job Responsibilities :-
Key Result Areas (KRAs) for Senior Marketing Executive.
Marketing Campaign Execution:
Plan and execute marketing campaigns based on the company's strategy and market research.
Manage the creation and delivery of marketing materials, ensuring they align with campaign goals.
Market Research and Analysis:
Conduct market research to identify trends, consumer preferences, and competitive landscape.
Analyse market data and consumer insights to support strategic decisions and campaign development by adhering compliances.
Digital Marketing Management:
Oversee digital marketing activities, including social media, SEO, SEM, and email marketing.
Monitor digital performance metrics and adjust strategies to improve engagement and ROI.
Brand Promotion:
Assist in developing and implementing brand promotion strategies to enhance brand visibility and recognition.
Ensure consistent brand messaging across all marketing channels.
Product Marketing:
Support product launches and promotions by developing marketing plans and strategies.
Coordinate with product development teams to ensure product positioning aligns with market demands.
Content Creation:
Develop and manage content for marketing materials, including brochures, website content, and social media posts.
Ensure content is engaging, accurate, and aligned with the brand's voice.
Event/Exhibition Coordination:
Plan and organize marketing activities at exhibitions to promote the company’s products.
Manage event logistics and coordinate with vendors and stakeholders.
Customer Relationship Management:
Support initiatives aimed at building and maintaining customer relationships.
Collect and analyse customer feedback to inform marketing strategies and improve customer satisfaction.
Reporting and Analysis:
Monitor and report on the performance of marketing campaigns and initiatives.
Analyse campaign results and provide insights for continuous improvement.
Collaboration:
Work closely with other departments, including sales, product development, and design, to ensure cohesive marketing efforts.
Collaborate with external agencies and partners to enhance marketing strategies.