Social Media Manager

We are looking for a creative and hands-on Social Media Manager who can plan, shoot, edit, and manage short-form video content (Reels) while also handling daily social media operations. This role requires someone who understands Instagram deeply and can balance creativity with consistency.

Key Responsibilities

1. Reels Content Creation

• Plan daily and weekly Instagram Reel ideas aligned with brand goals

• Shoot high-quality product and lifestyle videos (mobile shooting is fine)

• Edit Reels using mobile or desktop tools (InShot, CapCut, VN, Premiere Pro, etc.)

• Add captions, hooks, on-screen text, music, and transitions suitable for Instagram trends

• Ensure reels are kid-safe, parent-friendly, and brand-aligned

2. Content Planning & Calendar

• Create a monthly content calendar (Reels, Posts, Stories)

• Plan content around launches, offers, parenting themes, festivals, and trends

• Coordinate with the founder/marketing team for approvals and feedback

3. Graphic Design (Canva)

• Design Instagram posts, stories, highlights, thumbnails, and banners using Canva

• Maintain brand colors, fonts, and visual consistency

• Create simple infographics, text creatives, and carousel posts

4. Social Media Management

• Publish and schedule content on Instagram (and other platforms if required)

• Write simple, engaging captions and hashtags

• Track post performance and suggest improvements

5. Customer Queries & Community Handling

• Respond to DMs and comments on Instagram in a polite and brand-friendly tone

• Answer basic product queries, order-related questions, and redirect to support when needed

• Engage with followers to build a warm parent community

6. Trend & Competitor Research

• Stay updated with Instagram trends, audios, and formats

• Observe competitor pages and suggest new content ideas

• Identify what kind of reels are working for parenting and kids brands

Required Skills

• Strong understanding of Instagram Reels

• Comfortable with shooting and editing videos

• Proficient in Canva

• Good written English (Hindi is a plus)

• Organized, proactive, and detail-oriented

• Comfortable working around kids products and family content

Good to Have

• Experience with D2C or parenting brands

• Basic understanding of Meta algorithms

• Ability to work independently and take ownership

• On-camera confidence or directing skills

What We Offer

• Creative freedom

• Opportunity to build a brand from the ground up

• Fast growth and learning environment

• Long-term role with responsibility

• It is a Full Time Digital Marketing job for candidates with 1 - 6+ years Experience.