Digital Marketing Executive

Company: Convertex India Pvt. Ltd.
Location: Andheri East, Mumbai
Experience: 1–3 years (FMCG experience preferred)

About the Role

We are seeking a dynamic Marketing Executive with experience in the FMCG sector who can manage both traditional and digital marketing activities. The candidate will be responsible for brand promotion, digital campaigns, social media management, SEO, and market visibility activities.

Key Responsibilities

• Managing all digital marketing activities for the brand across domestic and international markets.
• Handling all social media channels, including content planning, brand communication, audience growth, and performance analysis.
• Planning, executing, and optimizing paid marketing campaigns across Google Ads, Meta Ads, and LinkedIn for lead generation and brand awareness.
• Led SEO initiatives (on-page, off-page, and technical) to improve search visibility, keyword rankings, and organic traffic.
• Managing and maintaining the CRM system, including lead data entry, segmentation, monitoring lead movement, and campaign performance tracking.

Required Skills

 Knowledge of digital marketing, SEO, SEM, and social media ads

 Hands-on experience with Instagram, Facebook, LinkedIn, Google My Business

 Basic knowledge of Canva/Photoshop

 Strong communication and coordination abilities

 Ability to work with sales and distribution teams

Qualifications

 Bachelor’s degree in Marketing, Business, Mass Media, or related field

 Certifications in Digital Marketing will be an added advantage

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.