WE ARE HIRING: Social Media Manager
Location: Delhi NCR, India / On-Site
Job Type: Full-Time
Department: Marketing & Communications
About Fortify
We are a woman-led lean-team startup, building a premium activewear brand focused on minimalist design and high-end performance. We’re at an exciting stage of growth and seek someone who genuinely understands how to build a brand the right way. We are looking for a creative, data-driven Social Media Manager to take ownership of our online presence, tell our brand story, and drive engagement across digital and offline channels.
Key Responsibilities
• Strategy & Execution: Develop and implement end-to-end social media strategies across X (Twitter), Instagram, YouTube, and other relevant platforms.
• Content Creation: Conceptualize, write, produce and post high-quality, engaging content (graphics, short-form video, copy) aligned with brand voice and campaign goals.
• Community Engagement: Manage daily interactions, monitor online conversations, respond to inquiries, and build an active online community.
• Analytics & Performance: Track key metrics (reach, engagement, CTR, conversion), deliver regular performance reports, and optimize strategy based on data.
• Campaign Collaboration: Work closely with product, design, and other teamplayers to launch integrated product releases and brand campaigns.
• Trend Awareness: Stay up to date with social media trends, algorithm updates, platform features, and industry news to keep Fortify ahead of the curve.
Qualifications & Requirements
• Experience: 2+ years of experience in social media management, digital marketing, or content strategy (E-commerce retail fashion experience preferred).
• Skills: Proven track record of growing social channels and executing multi-platform campaigns.
• Tools: Proficiency with social media management tools (Buffer, Hootsuite, Sprout Social) and analytics platforms.
• Creative Eye: Strong copywriting skills and working knowledge of design tools (Canva, Photoshop, or Figma etc).
• Mindset: Self-starter with excellent time management, creative problem-solving, and collaboration skills.
What We Offer
• Competitive salary package with performance bonuses
• An open and free environment wherein initiative is lauded
• Health, wellness, and professional development benefits
• Dynamic, collaborative culture with growth potential
How to Apply
Whatsapp your updated resume and a link to your portfolio (or examples of social campaigns you have managed) to 9654630740 with the subject line "Social Media Manager Opening- [Your Name]".