Social media expert

Job Summary:

We are seeking a talented and proactive Social Media Executive to handle our lottery brand’s social media presence. The ideal candidate should be creative, detail-oriented, and able to plan, execute, and analyze social media strategies that increase brand awareness, drive engagement, and generate leads.

The role requires strong understanding of audience engagement, trends, and digital storytelling within the gaming/lottery category.

Key Responsibilities:

1. Social Media Management

• Manage daily posting across Facebook, Instagram, YouTube, and other platforms.

• Maintain consistent brand voice and visual style across all channels.

• Engage with followers, respond to comments/messages, and maintain positive brand interaction.

2. Content Planning & Creation

• Plan monthly social media calendars aligned with campaigns, product launches, and festive promotions.

• Work with the design and video team to create eye-catching reels, posts, and short videos.

• Write creative captions, hashtags, and copy for all posts.

3. Campaign Management

• Plan and execute paid and organic campaigns to increase followers, engagement, and lead generation.

• Collaborate with digital marketing team for ad creatives and targeting.

• Monitor performance of campaigns and share regular reports with insights.

4. Analytics & Performance Tracking

• Track engagement, reach, impressions, and follower growth using Meta Business Suite, Instagram Insights, and other tools.

• Suggest improvements based on analytics and trends.

5. Trend & Competitor Monitoring

• Stay updated with latest social media trends, viral formats, and platform updates.

• Research competitor pages and identify opportunities for creative growth.

6. Collaboration & Coordination

• Work closely with marketing, design, and sales teams to align social media efforts with business goals.

• Support in influencer tie-ups or collaborations to enhance brand visibility.

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, or related field.

• 3+ years of experience managing brand social media accounts

• Proficiency in Meta Business Suite, Canva, and basic video editing tools.

• Strong writing and communication skills in English and Hindi.

• Creativity, attention to detail, and ability to work under deadlines.

• Knowledge of audience engagement, meme marketing, and trend-based content.

• It is a Full Time Digital Marketing job for candidates with 2 - 6 years of experience.

More about this Social media expert job

1. What is the eligibility criteria to apply for this Social media expert job?
   Ans: The candidate should be Graduate and above and above with 2 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹30000 - ₹40000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Social media expert job?
   Ans: This Social media expert job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social media expert job?
   Ans: No, there is no fee applicable for applying this Social media expert job and during the employment with the company, i.e., Whatever Works Technology Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social media expert role?
   Ans: There is an immediate opening of 2 Social media expert at Whatever Works Technology Private Limited
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social media expert job?
   Ans: This Social media expert job has Day Shift.