Performance Marketing Manager

We are looking for a data-driven Performance Marketing professional to plan, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate will have hands-on experience driving customer acquisition, traffic, and conversions for an e-commerce business using measurable, ROI-focused strategies.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube)

• Manage daily budgets, bidding strategies, and audience targeting to achieve ROAS goals

• Analyze campaign performance and implement data-driven optimizations

• Conduct A/B testing on creatives, audiences, and landing pages

• Work closely with design and content teams to create high-converting ad creatives

• Monitor funnel performance and improve user acquisition and retention

• Manage retargeting and remarketing campaigns

• Prepare regular performance reports and insights for leadership

Requirements

• 2–3 years of hands-on experience in performance or digital marketing

• Strong experience with Meta Ads and Google Ads

• Good understanding of e-commerce funnels and conversion tracking

• Experience with Pixel, GA4, and conversion APIs

• Strong analytical skills and data interpretation ability

• Ability to manage multiple campaigns simultaneously

• Excellent communication and collaboration skills

Preferred Qualifications

• Experience in D2C or fashion e-commerce brands

• Familiarity with tools like Google Analytics, Google Tag Manager, Shopify, WebEngage, Clevertap, or MoEngage

• Knowledge of Amazon Ads / marketplace ads is a plus

What We Offer

• Opportunity to work with a fast-growing e-commerce brand

• Performance-based growth and learning opportunities

• Collaborative and results-driven work culture

• Competitive salary and incentives

• It is a Full Time Digital Marketing job for candidates with 2 - 4 years of experience.