Digital marketing manager

🍎 Digital Marketing Manager (Health & Wellness Focus)

[True Pharm Wellness LLP]

• Location: [Mumbai, India (Ghatkopar /Work from office)

• Job Type: Full-time

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Role Overview

We are seeking a Digital Marketing Manager with a passion for health, wellness, or nutrition to lead our digital strategy. This role is responsible for driving measurable growth, ensuring all communications are credible, ethical, and compliant with relevant health and data privacy regulations. You will manage our online presence to educate consumers, generate leads, and promote our mission

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Key Responsibilities

1. Strategy, Planning, and Compliance

• Develop and execute a holistic digital marketing strategy (SEO, SEM, social media, email, content) aligned with business goals for customer acquisition and retention.

Ensure •strict adherence to all industry regulations•• (e.g., FTC guidelines on health claims, data privacy laws like HIPAA/GDPR) across all digital communications.

• Collaborate with legal and clinical teams (e.g., Registered Dietitians, Physicians) to ensure all marketing claims are evidence-based, accurate, and ethical.

Manage and forecast the •digital marketing budget••, optimizing spend to maximize ROI and minimize CPA (Cost Per Acquisition).

2. Digital Channel Management

• Content Marketing: Drive the content strategy, ensuring the production of high-quality, credible, and engaging content (blogs, videos, guides) that addresses user health questions and builds trust.

• SEO/SEM: Lead Search Engine Optimization (SEO) efforts for health-related keywords and manage all Pay-Per-Click (PPC) campaigns (Google Ads, Facebook/Instagram Ads) focused on driving lead generation or sales.

• Email & Automation: Plan and execute personalized email marketing campaigns and automation workflows for nurturing leads and educating customers on health topics.

• Social Media: Oversee the social media presence, leveraging platforms to create community, run awareness campaigns, and ethically collect user-generated content related to health journeys.

3. Analytics, Reporting, and Conversion

• Measure and report on the performance of all digital marketing campaigns, assessing results against goals (ROI and KPIs).

Utilize web analytics tools (e.g., •Google Analytics••) to track user behavior, measure content effectiveness, and optimize conversion funnels (e.g., sign-ups for a health assessment, e-book downloads, product purchases).

Lead •A/B testing•• and conversion rate optimization (CRO) initiatives on landing pages and core website pages.

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Qualifications and Skills

Required

• 12th pass or Graduate

• 2 years of experience in digital marketing, with at least plus point exp into Healthcare, Nutrition, or Wellness industry.

Proven expertise in •SEO/SEM, content strategy, and email marketing.••

• Strong working knowledge of relevant regulatory landscapes (e.g., FTC guidelines for endorsements and health claims; comfort with HIPAA/data privacy protocols).

Exceptional analytical skills and proficiency in using •Google Analytics•• and PPC platforms.

• Excellent written and verbal communication, with an ability to communicate complex health information accurately and simply.

• It is a Full Time Digital Marketing job for candidates with 2 - 6 years of experience.

More about this Digital marketing manager job

1. What is the eligibility criteria to apply for this Digital marketing manager job?
   Ans: The candidate should be 12th Pass and above and above with 2 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹50000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Digital marketing manager job?
   Ans: This Digital marketing manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital marketing manager job?
   Ans: No, there is no fee applicable for applying this Digital marketing manager job and during the employment with the company, i.e., True Pharm Labs Llp.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital marketing manager role?
   Ans: There is an immediate opening of 1 Digital marketing manager at True Pharm Labs Llp
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital marketing manager job?
   Ans: This Digital marketing manager job has Day Shift.