Digital Marketing Manager

Key Responsibilities

1. Performance Marketing (Primary Role)

• Plan, execute & optimize campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and other ad platforms

• Manage daily campaign performance and deliver high-quality leads

• Monitor KPIs such as CPL, ROAS, CTR, CAC

• Prepare weekly performance reports and insights

• A/B test creatives, audiences & landing pages for better conversions

2. Digital Marketing & Social Media

• Create and schedule posts across social media platforms

• Develop monthly digital marketing calendars

• Manage page interactions, responses & engagement

• Support in influencer marketing or collaborations (if required)

3. Graphic Designing & Creative Production

• Design ads, reels covers, banners, brochures, product posts, and branding creatives

• Create visually appealing layouts for online and offline use

• Understand brand guidelines and maintain a consistent identity

Required Skills

• Strong understanding of Meta Ads Manager & Google Ads

• Proficiency in Photoshop, Illustrator, Canva (or similar tools)

• Ability to create engaging social media content

• Understanding of target audiences, funnels, and campaign optimization

• Analytical mindset with ability to read campaign metrics

• Good communication & coordination skills

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.