Digital marketing manager

Performance Marketing Executive

Location: Bangalore
Experience: 5–8 Years

About the Role

We are seeking a highly motivated and results-driven Performance Marketing Executive to drive lead generation, customer acquisition, brand visibility, and revenue growth through paid and organic digital marketing initiatives. The ideal candidate will have hands-on expertise in Performance Marketing, Social Media Marketing (SMM), Social Media Optimization (SMO), lead funnel management, and analytics-driven campaign optimization.

Key Responsibilities:

Performance Marketing

• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other digital channels.

• Drive qualified lead generation, customer acquisition, and revenue growth through performance marketing campaigns.

• Monitor and optimize campaign performance to improve ROI, ROAS, Conversion Rate, and Cost Per Lead (CPL).

• Manage audience targeting, remarketing, lookalike audiences, and conversion optimization strategies.

• Allocate and manage advertising budgets effectively to maximize marketing performance.

• Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.

Social Media Optimization (SMO)

• Optimize social media profiles to improve brand visibility, organic reach, and engagement.

• Develop strategies to increase follower growth, audience engagement, and community participation.

• Maintain consistency in brand messaging, profile optimization, and content presentation across all platforms.

• Monitor competitor activities, industry trends, and platform updates to improve social performance.

Social Media Marketing (SMM)

• Create, manage, and execute social media campaigns across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.

• Develop content calendars aligned with marketing and business objectives.

• Execute paid social campaigns focused on lead generation, engagement, and conversions.

• Collaborate with designers, content creators, and video production teams to create high-performing creatives.

• Manage online communities, customer interactions, comments, and direct messages.

Website, Landing Pages & Lead Funnel Management

• Coordinate with website and development teams to optimize landing pages and conversion funnels.

• Ensure implementation of lead capture forms, conversion tracking, pixels, tags, and event tracking.

• Improve website user experience and conversion rates through continuous testing and optimization.

• Build and optimize lead nurturing funnels to improve lead quality and sales conversions.

Analytics & Reporting

• Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, Search Console, CRM tools, and reporting platforms.

• Monitor key metrics such as CPL, CPA, CTR, Conversion Rate, ROAS, CAC, Revenue, and Lead Quality.

• Prepare weekly and monthly performance reports with actionable recommendations.

• Present campaign insights, performance trends, and growth opportunities to management.

Required Skills

• Strong expertise in Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.

• Hands-on experience in Social Media Marketing (SMM) and Social Media Optimization (SMO).

• Strong understanding of lead generation funnels, conversion tracking, remarketing, and marketing automation.

• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, and CRM platforms.

• Knowledge of landing page optimization and conversion rate optimization (CRO).

• Excellent analytical, communication, and project management skills.

• Ability to manage multiple campaigns and consistently achieve performance targets.

Preferred Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

• Google Ads, Meta Advertising, Digital Marketing, or Analytics Certifications preferred.

• 4–8 years of proven experience in Performance Marketing, Social Media Marketing, and Digital Marketing.

• Experience in real estate, services, B2B, education, healthcare, or lead-generation-focused industries is an advantage.

Key Performance Indicators (KPIs)

• Qualified Leads Generated

• Cost Per Lead (CPL)

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Customer Acquisition Cost (CAC)

• Conversion Rate Optimization (CRO)

• Website Traffic Growth

• Landing Page Conversion Rate

• Social Media Engagement & Follower Growth

• Revenue Generated Through Marketing Campaigns

• Campaign ROI

• Lead-to-Customer Conversion Ratio

• Marketing Contribution to Business Revenue

What We Offer

• Competitive Salary Package

• Performance-Based Incentives

• Career Growth Opportunities

• Exposure to High-Impact Marketing Campaigns

• Collaborative and Growth-Oriented Work Environment

• Opportunity to Work on End-to-End Digital Growth Strategies

• It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.