Digital marketing manager

50,000 - 80,000 /month

Aimlead

Kadubeesanahalli, Bangalore

5 - 6+ years Experience in Digital Marketing

2 Openings

Full Time

Skills Required

SEO

Google Analytics

Google AdWords

Digital Campaigns

Social Media

Job Highlights

Graduate and above

All genders

6 days working | Day Shift

Job Benefits: PF, Medical Benefits

Job Description

Performance Marketing Executive

Location: Bangalore
Experience: 5–8 Years

About the Role

We are seeking a highly motivated and results-driven Performance Marketing Executive to drive lead generation, customer acquisition, brand visibility, and revenue growth through paid and organic digital marketing initiatives. The ideal candidate will have hands-on expertise in Performance Marketing, Social Media Marketing (SMM), Social Media Optimization (SMO), lead funnel management, and analytics-driven campaign optimization.

Key Responsibilities:

Performance Marketing

Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other digital channels.
Drive qualified lead generation, customer acquisition, and revenue growth through performance marketing campaigns.
Monitor and optimize campaign performance to improve ROI, ROAS, Conversion Rate, and Cost Per Lead (CPL).
Manage audience targeting, remarketing, lookalike audiences, and conversion optimization strategies.
Allocate and manage advertising budgets effectively to maximize marketing performance.
Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.

Social Media Optimization (SMO)

Optimize social media profiles to improve brand visibility, organic reach, and engagement.
Develop strategies to increase follower growth, audience engagement, and community participation.
Maintain consistency in brand messaging, profile optimization, and content presentation across all platforms.
Monitor competitor activities, industry trends, and platform updates to improve social performance.

Social Media Marketing (SMM)

Create, manage, and execute social media campaigns across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
Develop content calendars aligned with marketing and business objectives.
Execute paid social campaigns focused on lead generation, engagement, and conversions.
Collaborate with designers, content creators, and video production teams to create high-performing creatives.
Manage online communities, customer interactions, comments, and direct messages.

Website, Landing Pages & Lead Funnel Management

Coordinate with website and development teams to optimize landing pages and conversion funnels.
Ensure implementation of lead capture forms, conversion tracking, pixels, tags, and event tracking.
Improve website user experience and conversion rates through continuous testing and optimization.
Build and optimize lead nurturing funnels to improve lead quality and sales conversions.

Analytics & Reporting

Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, Search Console, CRM tools, and reporting platforms.
Monitor key metrics such as CPL, CPA, CTR, Conversion Rate, ROAS, CAC, Revenue, and Lead Quality.
Prepare weekly and monthly performance reports with actionable recommendations.
Present campaign insights, performance trends, and growth opportunities to management.

Required Skills

Strong expertise in Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
Hands-on experience in Social Media Marketing (SMM) and Social Media Optimization (SMO).
Strong understanding of lead generation funnels, conversion tracking, remarketing, and marketing automation.
Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, and CRM platforms.
Knowledge of landing page optimization and conversion rate optimization (CRO).
Excellent analytical, communication, and project management skills.
Ability to manage multiple campaigns and consistently achieve performance targets.

Preferred Qualifications

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
Google Ads, Meta Advertising, Digital Marketing, or Analytics Certifications preferred.
4–8 years of proven experience in Performance Marketing, Social Media Marketing, and Digital Marketing.
Experience in real estate, services, B2B, education, healthcare, or lead-generation-focused industries is an advantage.

Key Performance Indicators (KPIs)

Qualified Leads Generated
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Customer Acquisition Cost (CAC)
Conversion Rate Optimization (CRO)
Website Traffic Growth
Landing Page Conversion Rate
Social Media Engagement & Follower Growth
Revenue Generated Through Marketing Campaigns
Campaign ROI
Lead-to-Customer Conversion Ratio
Marketing Contribution to Business Revenue

What We Offer

Competitive Salary Package
Performance-Based Incentives
Career Growth Opportunities
Exposure to High-Impact Marketing Campaigns
Collaborative and Growth-Oriented Work Environment
Opportunity to Work on End-to-End Digital Growth Strategies

Other Details

It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.

More about this Digital marketing manager job

What skills and experience do you need for this Digital marketing manager job?
Ans : To apply for this Digital marketing manager job, candidates should have skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media along with 5-7 years of experience.
What is the salary and job type for this role?
Ans : The salary for this Digital marketing manager job ranges between ₹50,000-₹80,000 per month. This is a Full Time job.
What shift and timings does this job follow?
Ans : This Digital marketing manager job follows a Day shift.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in Kadubeesanahalli, Bangalore.
How many vacancies are there for this Digital marketing manager job?
Ans : There are 2 vacancies for this Digital marketing manager role.
Is this job open for all genders?
Ans : Yes, this Digital marketing manager job is open for both male and female candidates.
What are the key responsibilities of this Digital marketing manager job?
Ans : As a Digital marketing manager, key responsibilities include skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media. This role is part of Digital Marketing category.
What is the job location for this position?
Ans : The job location for this Digital marketing manager position is Kadubeesanahalli, Bangalore.
Who is the right fit for this Digital marketing manager job?
Ans : A candidate having skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media with 5-7 years of experience is the right fit for this Digital marketing manager job.
What makes this Digital marketing manager job a good opportunity?
Ans : This Digital marketing manager job is a good opportunity as it offers a salary between ₹50,000-₹80,000 per month. This is a Full Time job and has 2 openings.