Manage and grow the company's presence across Instagram, Facebook, LinkedIn, YouTube, Google Business Profile, and other digital platforms.
Plan, create, schedule, and publish engaging social media content, including festival posts, reels, stories, and promotional campaigns.
Manage and optimize Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube campaigns.
Monitor ad performance, optimize campaigns, and improve ROI, CTR, CPC, and lead quality.
Design marketing creatives, banners, brochures, social media posts, video thumbnails, presentations, and branding materials.
Coordinate video shoots, script writing, video publishing, and content optimization.
Develop SEO strategies, perform keyword research, optimize website content, and improve search rankings.
Manage and update WordPress websites, landing pages, blogs, forms, and website content.
Monitor website performance, Google Analytics, Search Console, and generate digital marketing reports.
Handle email marketing, SMS campaigns, WhatsApp marketing, and marketing automation activities.
Track website enquiries, maintain CRM data, and coordinate with the Sales and HR teams for lead allocation and recruitment campaigns.
Write engaging website content, blogs, social media captions, ad copies, newsletters, and promotional content.
Conduct competitor analysis, market research, and identify new digital marketing opportunities.
Build and maintain the company's online reputation by responding to customer queries, comments, reviews, and messages across digital platforms.
Stay updated with the latest digital marketing trends, AI tools, platform updates, and industry best practices.