Digital marketing manager

About the Company

We are an early-stage startup with a team of 40+ members, building a technology-driven platform with significant growth potential. Our vision is to solve real-world problems at scale, and we're looking for passionate people who want to build something meaningful from the ground up.

This is an opportunity to work directly with the founding team, shape the company's marketing strategy, and create a measurable impact from day one.

Position

Role: Marketing Lead (Part-Time)

Employment Type: Part-Time

Experience: 2+ Years

Location: Remote (India)

Compensation:

• 0.25% ESOP (Employee Stock Ownership Plan)

• Salary will commence once the company reaches profitability. We expect this milestone in the near future and are looking for someone who believes in building long-term value.

About the Role

We are looking for an experienced marketing professional who can own and lead our marketing function. This is not an execution-only role—we're looking for someone who enjoys building strategies, experimenting with growth ideas, and working closely with founders.

You will be responsible for creating marketing roadmaps, improving brand visibility, driving customer acquisition, and helping us establish a scalable marketing engine.

Key Responsibilities

Marketing Strategy

• Develop and execute the overall marketing strategy.

• Build quarterly and monthly marketing plans.

• Identify growth opportunities through research and experimentation.

• Define KPIs and marketing objectives.

Digital Marketing

• Plan and execute digital marketing campaigns.

• Improve organic and paid user acquisition.

• Work on SEO, content strategy, and social media growth.

• Increase website traffic and lead generation.

Performance Marketing

• Plan, launch, and optimize Meta Ads and Google Ads campaigns.

• Monitor CAC, ROAS, CTR, CPC, and conversion metrics.

• Manage marketing budgets efficiently.

• Conduct A/B testing to improve campaign performance.

Brand Building

• Strengthen brand positioning.

• Develop marketing campaigns aligned with the company's vision.

• Ensure consistency across all communication channels.

Analytics & Reporting

• Track campaign performance.

• Prepare weekly and monthly marketing reports.

• Recommend improvements based on data.

Collaboration

• Work directly with the Founder and leadership team.

• Coordinate with designers, developers, and content creators.

• Support product launches and new feature campaigns.

Required Skills

• Minimum 2 years of experience in Marketing.

• Strong understanding of Digital Marketing.

• Hands-on experience with Performance Marketing.

• Experience running Meta Ads and Google Ads.

• Knowledge of Google Analytics, Search Console, and marketing dashboards.

• Understanding of SEO fundamentals.

• Experience in growth marketing is a plus.

• Strong analytical and problem-solving skills.

• Excellent communication and presentation skills.

• Ability to work independently in a startup environment.

Ideal Candidate

We're looking for someone who:

• Enjoys building startups from an early stage.

• Takes ownership instead of waiting for instructions.

• Thinks strategically while also being willing to execute.

• Loves experimenting with growth ideas.

• Is comfortable working in a fast-paced environment.

• Wants long-term value creation through ESOPs rather than only short-term compensation.

Time Commitment

• Part-Time

• Approximately 15–20 hours per week (flexible).

• Availability for weekly strategy meetings with the founder.

Why Join Us?

• Work directly with the founder.

• Build the marketing function from scratch.

• Own strategic decisions.

• Significant learning and leadership opportunities.

• Flexible work schedule.

• ESOP ownership from the early stage.

• Opportunity to grow into a full-time leadership position as the company scales.

How to Apply

If you're excited about building a startup and creating long-term value, we'd love to hear from you.

Please share:

• Updated Resume

• Portfolio (if applicable)

• LinkedIn Profile

• Brief introduction about yourself

• Relevant marketing campaigns you've worked on
  
  

• It is a Part Time Digital Marketing job for candidates with 0 - 2 years of experience.